Alexander Zahariev

Leading a multi-category technology portfolio, product, brand, and go-to-market from sourcing to retail scale. P&L owner across EMEA and CIS, scaling vendor ecosystem, distribution, and eCommerce.

Business Development Director at Ozone.bg — driving growth and revitalizing key product categories across online and B2B channels. Specializing in electronics, audio, pharmacy, sports, and outdoor segments, I lead cross-functional teams to deliver strong sales performance, optimize vendor relations.

Commercial Consumer Director at ASBIS Bulgaria Ltd., driving growth across luxury, gaming, mobile, SDA, and consumer audio categories. Focused on strategic product development, vendor partnerships, and cross-team collaboration to deliver strong market performance and expand brand presence.

Business Development Manager | Led a team that significantly expanded the consumer business, increasing its contribution to company revenue. Onboarded 10+ new brands, expanded B2B sales channels, and executed integrated marketing campaigns. Consistently achieved top sales and profitability through effective partner collaboration.

Business Development Manager Ozone Entertainment / Ozone.bg | Contributed to category growth in IT, multimedia, and accessories by executing eCommerce and digital strategies. Led content and marketing teams, coordinated annual planning and vendor relations, negotiated contracts, and managed marketing campaigns, stock, and promotions to drive sales and brand presence.