Ayu Sri Winahyu

Ayu Sri Winahyu

Marketing Communications Executive @ Royal Tulip Springhill Resort - Jimbaran

About

I'm a marketing and communications professional with a strong passion for digital storytelling, sustainability, and the evolving role of AI in the creative and hospitality industries. Currently based at Royal Tulip Springhill Resort Jimbaran and The Springs Villas Jimbaran, I bring ideas to life through strategic content, visual narratives, and community-driven campaigns. I'm particularly inspired by how technology, especially AI, is shaping the way we engage, create, and grow brands meaningfully. Always curious, always learning. Let’s connect and explore ideas together.

Country

Indonesia

City

East Java

Industry

Market Research

Skill

Marketing Materials, Content Management Systems (CMS), Business Relationship Management, Visual Storytelling, Marketing Campaign Management, Tourism Management, Personal Assistance, Diary Management, Confidentiality, convidentality, Instagram, Technology Trends, Social Marketing, Guest Experience, Social Media Strategy, Social Media Management, Social Media Best Practices, Media Strategy, Media Management, Engaging Content

Experience

Royal Tulip Springhill Resort - Jimbaran

Marketing Communications Executive

Royal Tulip Springhill Resort - Jimbaran

LinkedIn
2024-5 - Present · 2 yrs 5 mos

Bali, Indonesia

PT. Perkebunan Nusantara I Regional 2 (Ex-PTPN VIII)

Public Relation & Digital Marketing Manager

PT. Perkebunan Nusantara I Regional 2 (Ex-PTPN VIII)

LinkedIn
2023-7 - 2024-5 · 11 mos

Ds. Toyomarto Kec. Lawang 65153 Lawang East Java

Typical Duties and Responsibilities : 1. Confers with department directors, committees, managers, and staff teams to provide marketing consultation. Assesses products and programs and makes recommendations for profit potential via marketing programs. Develops related strategies and provides training on how to implement strategies. 2. Creates written plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues. 3. Develops and designs proposals, advertisements, internal communication pieces, web pages, and/or other related collateral materials and participates and oversees the production of such materials by providing direction to applicable individuals. 4. Supervises administrative professionals. Participates in hiring, evaluating, training, disciplining, and recommending discharge of staff as necessary. 5. Positions in this classification may perform all or some of the responsibilities above and all positions perform other related duties as assigned.

The Ascott Limited

Marketing Communications

The Ascott Limited

LinkedIn
2022-6 - 2022-11 · 6 mos

HARRIS Hotel & Conventions Malang

A Marketing Communications Specialist is a professional who creates messages that inform, educate, or persuade customers about certain goods and services. They reassure prospective buyers of other brands’ shortcomings. Ultimately they want their audience’s reaction to what they’re saying and doing regarding their interest. Responsibilities : 1. Promote our products and services during events 2. Coordinate the design of promotional material and distribute in online and offline channels 3. Advertise our company and products/services on various media 4. Plan interviews and press conferences 5. Produce marketing copy/press release/copywriting 6. Craft and send regular newsletters with company updates 7. Track ROI for marketing campaigns 8. Join social media groups and professional platforms to discuss industry-related topics 9. Monitor corporate website and social media pages and address clients’ queries 1o. Network with industry experts and potential clients to drive brand awareness 11. Gather customer feedback to inform sales and product teams

TAUZIA Hotel Management

Human Resources Department

TAUZIA Hotel Management

LinkedIn
2022-1 - 2022-5 · 5 mos

HARRIS Hotel & Conventions Malang

Human Resources Officer responsibilities include : 1. Ensuring that everything related to Personnel (HR) 2. Follow the development of the Indonesian workforce and update the Direct Supervisor if there is a new policy from the government before it is implemented in the institution. 3. Create, propose and socialize to management and staff of existing new policies. 4. Handle payroll for all HO staff and on projects. 5. Calculate and report the income tax of HO staff 6. Calculate and handle project staff payroll payroll carried out by the HO 7. Calculating absentee data for all HO staff for daily allowances. 8. Able to lead and supervise teams under direct supervision. 9. Compile and prepare an annual Performance Appraisal for all staff. 10. Calculating the salary increase earned by each staff based on the Performance Appraisal results 11. Supervise all levels under its coordination. 12. Conduct staff and volunteer recruitment processes, from preparing ToR, job descriptions, interviews, assessments and recommendations, references/background checks, offers, work contracts to onboarding new staff. 13. Monitor and submit an assessment of staff whose contract period is about to end. 14. Updating staff data regularly. 14. Inform staff who are absent due to leave, illness and/or to the field. 15. Make documents such as work certificates for staff if needed. 16. Arrange monthly supervisor/security schedule and coordination of replacement personnel if needed. 17. Planning, coordinating and including budget calculations for institutional activities/events. 18. Update data and BPJS Employment and Health payments for all staff. 19. Assist staff at project sites related to HR. 20. Collaborate with the Administrative Support Officer for administrative needs/supporting documents for the institution. 21. Creating a conducive work environment. 22. Assisting the C-PSE of the Diocese in terms of HR

Binance

Crypto Journalist

Binance

LinkedIn
2021-9 - 2022-1 · 5 mos

Indonesia

Responsibilities: 1. Write high-impact articles on the cryptocurrency beat. 2. Write cryptocurrency-specific price analyses and metric-driven articles. 3. Collect information from podcasts/tweets/researchers. 4. Connect with influencers for comments and quotes. 5. Study market trends and follow developments in the crypto ecosystem. 6. Anticipate price movements/developments across various coins. 7. Interview people in the crypto space. 8. Actively liaise with press teams. 9. Verify source and accuracy of information collected. 10. Edit, proofread and deliver engaging content.

Indonesia Diaspora SME Export Empowerment Development (ID SEED)

Marketing Department Specialist

Indonesia Diaspora SME Export Empowerment Development (ID SEED)

LinkedIn
2021-1 - 2022-1 · 1 yr 1 mo

Batam, Riau Islands, Indonesia

1. The Export Manager plays a key role within the sales team of the organization and so I'll contribute significantly to the sales strategy and determining budgets and sales targets. 2. Competitors analysis, New Product Development, Participation & Attending exhibitions, and Events. Ensure that all documentation meets export regulations. 3. Serve as intermediaries between foreign buyers and domestic sellers. 4. Plan and coordinate the international shipment of goods. During the course of the day, negotiate with a variety of people, such as shippers, agents, and vendors, and are expected to have excellent customer service skills in dealing with customers. 5. Keep track of invoices and prepare reports to expedite the billing process. 6. Ensure that shipments are in compliance with the laws and regulations governing the export industry. 7. The ability to communicate in a foreign language relevant to a company’s targeted markets may be helpful.

CNN

Entertainment Reporter

CNN

LinkedIn
2020-4 - 2021-7 · 1 yr 4 mos

Malang, East Java, Indonesia

Gramedia

Creative Writer

Gramedia

LinkedIn
2017-2 - 2019-6 · 2 yrs 5 mos

Malang, East Java, Indonesia

1. Menyusun dan mengembangkan Sastra Klasik Indonesia untuk keperluan penerbitan dan pelestarian budaya literatur. 2. Mengembangkan tata bahasa untuk mengikuti perkembangan kosa kata baru sebagai kebutuhan KBBI Verval V.

Education

University of Brawijaya

University of Brawijaya

LinkedIn

Hospitality Management

2019-8 - 2023-6 · 3 yrs 11 mos

Ayu Sri Winahyu's Contact Information

Email

******@***.com

Phone

(**) *** ****

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