Aytüre Soydemir

Go-To-Market & Product Direction – Led product selection and channel direction based on sales performance, inventory levels, and model stock planning for photoshoots, campaigns, events, and communications Launch Enablement & Product Storytelling – Co-developed product narratives, launch materials, and training content for sales teams, retail stores, and distributors to support successful product rollouts Product Positioning & Channel Activation – Supported product positioning across retail, wholesale, and e-commerce channels by aligning assortments, launch timing, and activation plans Post-Launch Performance & Optimization – Analyzed product-level sales results, best-seller performance, and campaign impact to refine future launches and assortment strategies Customer & Sales Insight Loop – Gathered structured feedback from customers and sales teams and translated insights into actionable inputs for product, production, and creative teams E-commerce Product Experience – Supported PDP optimization with product copy, visuals, SEO tags, and cross-sell recommendations to improve discoverability and conversion Competitive & Market Input – Conducted market research and competitor price analysis to inform collection planning, positioning, and pricing architecture

Pre-Collection Planning – Conducted customer and market research, competitor price analysis, and defined entry/core/statement product ratios Best Seller Analysis – Conducted regular best-seller performance analysis to support product selection and inventory decisions Model Stock Planning – Assisted to build model stock structures by price range and store format (large/small retail doors), defining target inventory quantities per product accordingly Sales Order Coordination – Prepared sales and inventory reports and created retail and wholesale orders aligned with model stock planning Stock Transfer Coordination – Managed retail and wholesale stock transfers based on inventory levels and channel needs, worked cross-functionally with operations, wholesale and marketing teams Wholesale Regional Assortment – Created regional product assortments for the wholesale channel based on market needs and sales potential Nebim Master Data Migration – Played an active role in smartcode creation and master data migration projects by creating product names, assigning gender categories, and defining detailed piercing attributes within the system

- Arranging and following up the sample development process and staying in touch with both the Spain and TR office team - Following up the orders, CP, and the production plan - Updating the data systems of both the own company’s and the customer’s on a regular basis - Regularly reporting and analyzing the profit and loss between the estimated and actual cost of the orders, preparing the annual ..hit rate report, and collaborating with the team on cost analysis and optimization strategies