AYMAR GUIRAL HERNANDEZ

Neopro es la integración comercial de Comafe, QF+, YMAS y LAS RIAS todas ellas cooperativas de retail de ferretería y Bricolaje que agrupan a más de 700 Socios y mas de 1600 Ptos de Venta a nivel Nacional. Las enseñas comerciales de Neopro son EISEN a Nivel Industrial B2B y OPTIMUS y FERROKEY a nivel B2C 1-Diseño y ejecución de estrategias de Marketing para impulsar las Ventas - Desarrollo de campañas multicanal on&off (digital, retail, folletos,eventos ) - Gestión del presupuesto de marketing y retorno de inversión. (ROI) 2- Gestión y desarrollo de las enseñas comerciales (marcas propias y Tiendas) - Posicionamiento y diferenciación de las enseñas y Marcas Propias en el mercado - Coordinación con equipos de producto, ventas y Socios. - Gestion de 1 tienda Fisica, tienda e-commerce y Social Commerce 3- Supervisión de la comunicación corporativa y branding - Definición de la identidad visual y posicionamiento de marca - Relación con agencias externas y medios. 4-Formación - Diseño y co-construccion de los programas de formación para Socios,Clientes y equipos de Venta. - Formación para los equipos comerciales ( Compras-Ventas-Marketing) - Actualización y desarrollo de herramientas y procesos de aprendizaje. - Gestion del presupuesto de Formacion y Coordinacion con Proveedores. 5- Datos - Trabajo en coordinacion con Compras y Proveedores para enriquecer el data product y mejorar la experiencia de Compra de Socios y clientes en las plataformas B2B y B2C y Catalogos de Producto Industrial y Domestico. - Generar y definir a traves de herramientas de BI para que los diferentes stakeholders puedan visualizar analizar y tomar decisiones basadas en datos ( dashboard/KPI). - Recopilar, analizar y segmentar para optimizar la conversion y engagement de las acciones de Marketing y Comerciales del customer funnel.

Primera Quesería urbana de España.

Reporting to Central Purchasing Director, Member of Supply Chain and Purchasing Board. and Managing Directly 13 persons. 1. Managing the Procurement for all warehouse products, LME and LMPT. More than 1000 M€ and 4000 containers.   2. Negotiating and designing B2B y B2C logistics routes of the company, 1200 suppliers.   3. Co-construction and planning, of, Supply strategy and cost aligned with Purchasing Departments for all Products Categories (Regular range, novelties, Import Campaigns , Special promotions).   4. Packaging, and logistical supports optimization in order to improve efficiency and speed up automation to reduce lead time for all e-commerce orders.   5. Building and team monitoring of KPIs and Dash Board of Supply activity in order to Analyse, solve and Propose improvement action plans.   Highlights - Supply Chain Iberian Merge project with others Business Units of Adeo group lead by Leroy Merlin. - Consolidation of suppliers goods, ports and loadings with Asia origins for Garden furniture

Reporting to Purchasing Group Director, in charge of a transverse team composed by a Product assistant, Supply Chain Analyst, Merchandiser , e-Merch and with indirect reporting over 140 people of the selling teams. 1. Responsible for P&L, Business Development and Trading accounts of categories managed, Tiling, Building Materials and kitchen tubs. (More than 65 M euros 2015). 2. Building, leading and promoting the commercial range dynamics , PVP policy , commercial Strategy, Selling plan for shop teams 3. Negotiating and signing the commercial contracts. Suppliers selection and buying Strategy. 4. Fulfilment and development of the Customer experience , defining lay outs, off and online for global range, analysing and integrating the customer preferences as basis for building new ranges, products and Packaging. 5. Contents and events generations for Social networks, influencers and medias in order to improve customers experience and to accompany the Brand positioning. 6. Developing new products and differentiating customer solutions, through Innovation and developing private label with Manufacturers and customers. Highlights: International leader, Coordinator for the launching of Private label AXTON (2012) and ARTENS (2015) and for Category leader for strategic purchases. (2014-2015). Negotiation of International contracts, from formulas, to legal and packaging design.  - Development of a new commercial Concept and lay out for Tiles category . Remodels and deployment of the model in 100% of shops 2013.  - Starting the online sales for Tiles. 2010 and Introducing premium brands in range (TAU& ROCA& COSENTINO)

Expatriate, Reporting to CEO in Spain, in charge of a team of 18 persons for mapping and managing all the activities of the company in Indonesia 1. Business Development and Indonesian Client Portfolio management.. P&L., Operations, Sales, and HR 2. Sales: Developing and implementing a very customized Industrial selling cycle that combines design and production. Presenting new collections and market trends. Technical support pre and after sales. 3. Set up of legal and financial Structure of the company. Capital increase of 550 000 US$, licences, permits and dealing with Indonesian authorities and local Consultants to adequate the activity to local laws. Highlights Set up of the Indonesian Branch in Djakarta

1. Intermediate Production Stock management. 2. SAP Procurement for wiring and connectors categories