Ayman Ansari

• Conducted research on all aspects of J.’s website covering header, footer, and key landing pages; using benchmarks from both local and international competitors. • Executed a successful partnership with KraveMart, managing all logistical operations, campaign tracking, and vendor account coordination. • Initiated groundwork for a virtual AI assistant for makeup products, engaging with multiple local and international AI solution providers, and submitted detailed plans and budgeting. • Designed and executed two large-scale surveys (women’s collection and J. fragrances) via WebEngage, generating actionable insights from 10,000+ responses. • Developed funnel strategies for upselling campaigns on WebEngage by pairing high-performing apparel with low-performing accessories, while scaling CRM initiatives. • Improved customer engagement by working on transactional and promotional email campaigns, including design templates and content development. • Planned and executed a Meta Ads campaign focused on conversions, analyzed performance via GA4, and devised ad strategies to address underperforming regions in Sindh.

• Owned end-to-end social media management including content calendars, regular postings, community engagement and management, interactive stories, content ideation, and direct customer issue resolution. • Planned and executed high-impact PR and brand campaigns such as Winter Launch, Jinnah Day Sale, Winter Clearance, Shades of Summer, and other seasonal activations. • Directed content creation from ideation to execution, overseeing shoots for social media reels, defining brand look-and-feel, and showcasing slow-moving products to drive visibility. • Conceptualized and led UGC campaigns including the Summer Basket and Jinnah Day competitions, boosting engagement and organic participation. • Covered and promoted key brand events including Winter Ques, Iftar ki Dawat, campus drives, and mall activations with real-time social media amplification. • Managed strategic launches and partnerships including the Syncc brand rollout covering social presence, campaigns, and shoots. • Delivered high-impact collaborations, including the PSL Erin Holland campaign (storyboarding, presenting to CEO, and execution). • Conducted competitor research and trend analysis while developing bi-annual digital plans and introducing innovations such as virtual try-on features. • Leveraged analytics and digital tools including Meta and GA4 to optimize campaign performance, improve underperforming content, and drive opportunities.

• Spearheaded activation campaigns across 4 leading Karachi universities, driving impactful student engagement. • Managed operational planning for international exhibitions in Dubai, KSA, and North America, ensuring seamless brand visibility. • Contributed to J. Skincare’s launch strategy, overseeing pre-hype and launch phases for strong market entry. • Supported high-profile shoots including Mika Noir, Janan Intense, and corporate gifting campaigns. • Digitally covered Jumbo Jump Safari’s launch and developed pitch decks to secure corporate collaborations. • Led the revision of the fragrance retail employee handbook, improving content and design for stronger staff engagement.

• Built company profile and 2-month content calendar. • Supported daily operations and lead generation on LinkedIn.

• Revamped the company catalog and oversaw online content management for a month. • Developed and organized strategic photo shoots for product placements at 10 key sites. • Successfully arranged a crucial CFO interview to enhance global exposure.

• Executed on-site market research at 10 UBL branches. • Conducted interviews with over 120 customers and scrutinized their UBL Mobile App usage data. • Extracted valuable insights from the project. • Presented findings to the Head of Retail Products.

• Spearheaded the IBA Entrepreneurial Gala—a vibrant event featuring a startup competition, business fair, games, and a Qawwali night. • Led four IBA teams at YLES, securing final rounds in all modules and gaining valuable entrepreneurial insights. • Collaborated with IBA CED to organize events promoting women entrepreneurship. • Orchestrated Quantico, a tech-focused startup showcase, featuring seminars, a guest speaker session, and networking opportunities. The theme, "stimulating evolution," inspired innovative ideas. • Launched an online learning platform for entrepreneurship at Kaydrive and the society's official website. Executive Council Member (21-22): Led registration teams, guided participants, calculated results, and managed overall operations for two major school events. Assistant Director (20-21): Led a 15-member team, organized events, and won Ignite with an innovative life-saving equipment idea for fishermen featuring a 60-ft red sheet with built-in fire-starter.

• Participated in lectures by globally recognized marketers and instructors, gaining insights of business practices internationally. • Collaborated with a partner from UK to analyze a case study on child labor within an international chocolate brand, aiming for a comprehensive examination of the issue, particularly in the context of Africa.

• Collaborated with designers to develop content strategy calendars for four major brands. • Offered creative support during the production of the Dayfresh Ramadan Cooking Series and generated leads for 35 influencers across diverse clothing brands.

• Engaged 300+ customers, resulting in 50 successful sign-ups for the membership program. • Processed e-commerce orders seamlessly through the website portal. • Resolved customer complaints and effectively addressed product-related issues.

• Coordinated prestigious guest appearances and secured esteemed judges for Lycorp's annual events. • Guided and supported participating students for overall success. • Led a dynamic 20-member hospitality team, optimizing individual strengths and ensuring exceptional guest experiences. Previously served as a Management Team member (18-19) and achieved overall runner-up title in "Lyceum’s Entrepreneurs of Tomorrow" representing "Meezan Oil," promoting sustainability, crafting inclusive ads, and defending controversial content. Managed operations for LSES inter-school competition.

• Compiled information from over 200 suppliers, conducting thorough cross-checks through phone calls to accurately input data into annual forms. • Pioneered an improved data storage system by transitioning from physical file folders to Excel files, creating and managing detailed sheets with essential information for the company's diverse supplier network.

Pursued a major in Economics and Marketing by strategically picking electives like Principles of Marketing, Marketing Issues in Pakistan Economy, Analytical Approach to Marketing Decisions, Introduction to Marketing Analytics, Digital Marketing, Social Media Marketing, and Data Manipulation and Visualization alongside core economic courses and electives. In three years with the IBA Entrepreneurship Society, the role of CEO (22-23) involved spearheading two large-scale events, participating in national-level competitions, and launching an online learning platform alongside other collaborations. In prior capacities as an Executive Council Member (21-22) and Assistant Director (20-21), event management, team leadership, and victories, including winning Ignite with an innovative life-saving equipment idea, were integral achievements.

Studied diverse subjects, including World History, Economics, and Accounts, alongside General English during A-levels. Actively participated in social and corporate activities through multiple societies.