Ayman Atta ACCA, CMA, CTP, FMVA, FPWM, CBCA

With operations across the KSA, a leader in the gourmet foods sector, we are leading the design and execution of the group financial strategy, driving alignment with business goals and long-term objectives across multiple business units, providing strategic financial insights, managing Financial Planning activities, Investment studies, Reporting ,Analysis , Costs Optimization , fund raising , financial controlling ,compliance and M&A Activities to support the company’s sustainable growth. We successfully: • Ramped up and launched the company’s Corporate Finance department. • Executed enterprise valuation & Due diligence process partnering with investment banks that gained shareholders' and investors' trust. • Raising funds from investors and creditors to propel growth and expansion. • Executed the company’s 5-year business plan • Structure financial management and budget preparation while driving enterprise-wide alignment to strategic OKRs and growth targets. • Executed policies, systems, processes, procedures. • Executed automated financial management reports through ERP systems, improving time, accuracy and analysis, aiding senior management in decision-making. • Verify reporting and accounting compliance with all best practices and regulatory principles. • Maintain the financial reporting timetable cadence, regularly updating the leadership team on KPI attainment, macroeconomics, and strategic plan development. • Conduct regular financial performance reviews to assess compliance with successful metrics and KPIs. • Enhanced product margins, inventory control, new product launches, and cost optimization • Elevate the company’s risk posture through implementing and auditing internal controls while identifying and resolving financial liabilities and instances of fiscal policy non-conformance. • Spearheaded the IPO preparation process, creating required financial profiles and serving as lead corporate contact and liaison to investors.

Developed and ensured seamless adoption of reporting, cash flow, budgeting, internal control design, and forecasting activities with responsibility for leading the Business Controlling and FP&A teams. • Prepared and updated accounting and financial management SOPs and policies to meet regulatory and internal control standards. • Re-energized enterprise account management and customer engagement efforts that increased new client onboarding. • Introduced and managed adoption of automated financial reporting that reduced production and analy- sis time and increased accuracy. • Deployed data analytics to streamline profitability analysis and improve the business planning decision- making process. • Enhanced the cash cycle through detailed reviews and redeployments of working capital and financial resources

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Certified Management Accuntant