Ayman Elhefny

Member of the core purchase team, responsible for handling a variety of activities including Purchase, Assortment, Placement & Positioning and Margins strategy for all local as well as imported Computing items for 45 stores across KSA. - Leading Computer category for business growth, and profitable market share. - Worked across all computer families & achieved positive change. - Managing business with national and international vendors/suppliers (e.g., HP, Dell, Apple, Lenovo, etc.). - Developing Sales plans and buying budgets. - Motivating team member to achieve category goals. - Building product ranges and pricing strategies. - Improving customer experience. - Appropriating the engagement with customers & ensuring timely responses to customer inquiries and providing specialist advice as required - Analyzing consumer buying patterns and predicting future trends. - Plans annual roadmaps & marketing calendar. - Negotiated new suppliers listing & contracts. - Took purchase decisions as per demand, including price, quality, and availability. - Purchased quality merchandise at lowest price possible. - Planed promotions with suppliers/vendors. - Analyzed products range vs. competitors. - Presenting new ranges to senior retail managers. - Established assortment plans with exclusive deals. - Writing reports and forecasting sales levels. - Provided weekly reports of margin, stock, and promotions. - Coordinated and implemented advertising, promotional and merchandising initiatives, including E-commerce. - Liaising with other departments within the organization to ensure projects are completed. - Liaising with OPERATIONS TEAM to ensure supply meets demand.

Responsible for aggressively driving store sales and profit growth by insuring a friendly, well trained customer responsive team that is highly visible on sales floor. Responsible for the overall of store sales and services performance whilst maintaining store standards with high sense of urgency and high energy level. - Ensure that all sales employees understand eXtra customer services philosophy. - Ensure that all sales employees demonstrate superior Customer Service on the sales floor. - Ensure that all customers’ complaints are resolved daily with a high sense of urgency. - Responsible for aggressively driving sales across all Sections. - Monitor weekly sales and inventory performance reports and identify improvement opportunities. - Ensure hourly sales & services monitoring programs are in place. - Ensure store atmosphere supports “Open door policy”. - Communicate Policies, procedure, and corporate program to employees. - Oversee selling skills training with Team Leader to ensure proper training for salesmen. - Understand and explain the financial programs and sales programs to all relevant employees. - Advise Store Manager of potential security risks and major shrink issues. - Detect common signs of shoplifting, theft and other security risks and promptly communicated to loss prevention. - Ensure understanding and compliance throughout the store of all merchandising programs. - Ensure Section recovery process takes place before store closing.

Helps others through peer leadership; focuses on positive work environment. Contributes to managing costs by minimizing waste and appropriate use of supplies and equipment.