Aylin Işıklar

Leading end-to-end marketing, brand communication, omnichannel growth, and commercial marketing strategies for Bite & More, a functional food and high-protein snack brand. * Developing and executing brand strategy, positioning, consumer communication, and integrated marketing campaigns to increase brand awareness and growth. * Managing omnichannel e-commerce operations across Amazon, Trendyol, Hepsiburada, Shopify, and Ideasoft, including marketplace management, website optimization, campaign planning, and conversion-focused initiatives. * Leading digital marketing activities, including content strategy, creative direction, social media management, high-budget Meta and Google Ads campaigns, and performance optimization based on ROAS and KPI targets. * Managing influencer partnerships, PR activities, press releases, magazine articles, newsletters, and all corporate communication initiatives. * Coordinating trade marketing activities, field operations, merchandising teams, in-store tasting events, and POS/gondola placement strategies to maximize offline visibility and sales. * Supporting modern trade expansion and key account activities with major retail chains, including Migros, Gratis, File, Çağdaş Marketler. * Managing marketing budgets, profitability analysis, email marketing and CRM initiatives, strategic collaborations, and large-scale brand events. * Conducting market research, competitor analysis, and consumer insights while collaborating with sales, production, agencies, and external partners to achieve business objectives.

Managing corporate communication, brand development, and international B2B marketing activities for B&F Engineering, specializing in industrial food machinery and engineering solutions. * Developing and implementing B2B marketing and corporate communication strategies to strengthen global brand visibility * Managing the company’s digital presence, including website content, social media channels, and marketing materials * Preparing and managing government incentive documentation and application processes related to marketing activities and international trade initiatives * Coordinating international trade fairs and exhibition participation, including planning, logistics, marketing materials, supplier communication, and event execution * Managing internal communication activities to strengthen company culture and ensure effective communication across departments * Creating corporate presentations, brochures, product catalogs, technical content, and sales support materials * Supporting international sales and business development activities through lead generation and marketing communication * Conducting competitor and market analysis to identify new opportunities and industry trends * Managing relationships with external agencies, suppliers, and business partners * Maintaining consistent corporate identity, visual communication, and brand messaging across all channels.

Creative brief preparation & campaign alignment Press release creation & press monitoring Social media visibility strategy Event coordination & execution Stakeholder engagement & brand storytelling +30% social media visibility, +60% e-commerce sales growth

Brand strategy & international positioning Digital marketing & B2B lead generation CRM & SEO management Social media growth & content planning Influencer partnerships & collaborations Go-to-market strategy & market analysis +90% brand value growth, +45% international recognition

Social media content strategy & execution Community management & engagement Analytics & performance reporting Market research & competitor tracking Creative content development (posts, visuals, videos)

Social media management for 20+ brands Meta Ads (Facebook/Instagram) campaign management Outdoor & digital advertising strategy Client communication & content planning Ad performance analysis & reporting

New product development support Market research & competitive analysis Customer service & feedback integration Product lifecycle documentation Launch coordination & audit monitoring

Social media content planning Hashtag optimization & engagement growth Facebook & Google Ads fundamentals Team collaboration & content curation