Ayhan GÜDEN

Leading sales operations and strategic account management across 26 provinces within the Mediterranean and Southern Anatolia regions. Key Responsibilities & Achievements: • Managing regional B2B sales teams and developing performance-oriented structures • Driving product penetration in IoT, Cloud, Security, 5G MPN and fixed-mobile enterprise solutions • Building and expanding strategic partnerships with large tourism groups, public institutions, NGOs, and manufacturing companies accelerating their digital transformation journeys • Creating cross-regional collaboration models that deepen Vodafone’s share in key verticals • Increasing wallet share and recurring revenue from high-value enterprise customers • Monitoring macro and micro dynamics of the tourism ecosystem and digitalization trends across the manufacturing and industrial production sectors, then converting these insights into scalable regional growth strategies • Leading initiatives that strengthen customer experience and accelerate digital adoption across sectors, including Industry 4.0 transformation projects, smart factory solutions, and Model Factory technology integrations • Supporting manufacturers in improving operational efficiency through IoT-enabled production monitoring, energy management, predictive maintenance, and private 5G MPN infrastructure • Acting as a strategic advisor to industrial clients by aligning Vodafone Business technologies with their modernization goals and long-term digital roadmaps

• Managed national-level tourism accounts and public-sector relationships • Enabled sales teams in different cities to unlock new opportunities within tourism verticals • Increased Vodafone’s revenue and product adoption rates among strategic customers • Developed sector-based growth strategies and aligned sales teams accordingly • Proactively identified competitor risks and executed protective sales actions

• Delivered mobile and fixed technology solutions for high-value enterprise customers • Conducted end-to-end solution sales: needs analysis → architecture → offer → closing • Acquired competitor customers through targeted field actions and strategic proposals • Coordinated with regional dealer networks for enterprise acquisition • Provided feedback to product teams on new launches and market requirements • Strengthened customer engagement and minimized churn risk

• Managed medium and large corporate portfolios, increasing customer loyalty and product penetration • Sold integrated communication and technology solutions aligned with customer strategies • Expanded fixed telecom adoption via Superonline cross-selling • Led complex sales cycles involving application developers and software vendors • Designed long-term business partner models to secure customer commitment • Executed field actions to eliminate competitor threats and protect revenue

• Led a regional sales team and set quarterly/annual targets • Designed customer visit plans and improved product penetration actions • Managed acquisition, onboarding, and risk analysis of new customers • Provided team coaching, training needs analysis, and performance follow-up • Planned customer budgets and supported end-to-end sales cycles