Aydin Arjomand

PondSoup, LLC 2015-Present (Co-Founder, Senior Creative Director, Producer) Pioneered the launch and continued leadership of a creative production agency, building a network encompassing creative designers, coders, production crew members, and retouchers. Established a client base of brands and agencies, securing agreements to design and execute large-scale productions. Oversees budgets for all projects. • Orchestrates and executes client engagements focused on advertising content, e-Commerce platforms, and groundbreaking marketing experiences. • Engages with key stakeholders throughout all levels of client organizations, including C-level executive leadership, account managers, copywriters, and marketing strategists. • Exercises the authority to negotiate key terms and conditions of contracts. • Key initiatives include the development, production, and launch of all creative and digital assets supporting the new Court & Rowe luxury fashion brand, generating $60M in sales from its first collection.

Aydin Arjomand Creative, LLC 2005-Present (Founder, Photographer) Founded and developed a photo and video production company, evolving the business model from an initial focus on photography into a multi-tiered production house. Serves as a trusted advisor and subject matter expert, providing guidance and direction to clients during photo and video production projects, ensuring the satisfaction of all expectations. • Established a diverse roster of industry-leading clients that have included Nike, Under Armour, Tani Underwear, Ketel One, Johnnie Walker, Pepsi, Moet & Chandon, Saks Fifth Avenue, March Jacobs, Coach, Bulgari, and Cartier. • Served as the architect of a groundbreaking e-Commerce production algorithm that provides an efficient, cost-effective means of meeting client digital content requests and budget parameters. • Executed a seven-year partnership with Nike working on interior design and marketing activations; trained Nike teams on strategies to maintain brand identity while capturing content across a series of inaccessible locations. • Collaborated with Diageo on a five-year partnership supporting brand identity and marketing projects for brands that included Ketel One, Don Julio, Captain Morgan’s, Smirnoff, and Johnnie Walker. • Worked with Camuto Group for six years, building e-Commerce digital content productions as well as supplying creative content for social and marketing initiatives.

Saks Fifth Avenue 2004-2007 (Buyer/Merchandising Associate) Reviewed collections of fashion houses and developing brands, providing recommendations to influence seasonal orders. Maintained accountability for Open to Buy budgets, sell-through, and brand licensing agreement guidelines, typically reaching 90% sell-through. • Credited with helping establish Christian Louboutin as a renowned name in the fashion industry.