aydan bal

marketing manager

About

Create long terms business strategy to penetrate into new markets and increase sales profit in maintaining markets in accordance with marketing budget. Regular field visits abroad to track results and positioning. Working closely with GM and Global Sales team to plan product discount / launch/ media campaigns, roadshows for each product line (edt, deo, make-up etc) in global markets. Working together with the Export Sales and R&D teams for pricing&positioning in each market.

Country

turkey

City

turkey

Industry

cosmetics

Skill

social media, spanish, seo, public relations, marketing, social media marketing, retail marketing, marketing communications, catalog management, content management, corporate social responsibility, journalism, corporate communications, advertising, media relations, online marketing, strategic planning, marketing strategy, business strategy, digital marketing, search engine optimization

Experience

hunca cosmetics export marketing and pl executive

hunca cosmetics

2017-9 - 2018-11 · 1 yr 3 mos

marketing executive

hunca cosmetics

2014-6 - 2017-9 · 3 yrs 4 mos

* Develop annual marketing plan and budgets, ATL & BTL projects, pricing, packaging, advertising strategy of all export range products. * Analyze and report export campaign sales profits * Follow up and report competitive trends. * Create new marketing strategies for all export countries, * Execute international legal brand authorization process and Turquality programme. * Ensure that brand positioning is properly maintained in accordance with corporate standards.

senior marketing communication and public relations specialist

watsons turkey

2012-4 - 2014-7 · 2 yrs 4 mos

* Coordinate media relations and press inquiries for Rimmel and Pure Beauty Brands. * Manage PR budget & Ensure that PR agency relations run effectively, * Manage ad sales for the monthly Watshot catalogue * Create & execute Corporate Social Responsibility Projects for Watsons Turkey * Work with HR for internal communication&corporate communication tools * Assisting Brand Manager for corporate brand and own brands communication, marketing activities and public relations * Working with Brand for ATL& BTL activities of global own brands such as Watsons, Pure Beauty, and Solait and exclusive brands for Watsons such as Coty- Rimmel, Superdrug, Live Clean, etc. * Edit and publish theme pages and contents for monthly Watshot catalogue * Coordinate design team for catalogue creation, store branding, visual design project management