Aybüke Ergül Alkan

• Managed the laundry products (washing machine & dryer) • Managed the dishwasher product (May 2024 – Oct 2024) • Executed overall product strategy, identification of customer requirements, product positioning, target customer identification and related sales support activities • Performed the development and management of the line-up portfolio plan and efficiency improvement efforts • Made the necessary calculations on profit analysis & cost calculation • Tracked market and competitors by using the monthly data obtained from market research company • Planned, formulated and dived into revenue and business opportunity by designing effective sell-out programs through analyzing industry trends and understanding competitive landscape and customer requirements

• Managed the built-in products (built-in oven, cooktop, hood) • Managed the small domestic appliances product (microwave oven) • Was responsible for the sales target and price setting, profitability, product life cycle and budget management of the managed product group • Developed product strategy including product positioning, target audience, research and market intelligence • Contributed expanding the product's market coverage by setting up a product line-up operation plan • Contacted with HQ for new product development/ improvement, launching schedule and providing recommendations or local insights • Worked closely with supply chain, sales, retail, marcom, finance & legal to develop GTM plan

• Selected through a project-based competition “Discover Samsung” • Supported product managers in improving existing product's marketing campaigns or developing a new product launch • Monitored & analyzed market trends and competitor actions • Checked and reported the performance indicators of the product on the ERP & GSCM system • Managed the air purifier model (May 2019 – Jul 2019)

• Worked on a project about youth employment • Worked for 2018 Joint Business Plan integration with Gratis • Analyzed Gratis and its shoppers • Researched sustainable business ideas • Improved the ability to think creatively and analytically

• Worked in a startup at Teknokent, ODTÜ • Evaluated and selected influencers for suitable campaign matches • Assisted in completing daily performance reports to be done • Demonstrated the ability to work with a startup team of people with various expertise

Work and Travel Program

Student Exchange Program