Mehmet Ayberk Aksulu

I lead the Export organization of a leading FMCG company in Turkey, exporting to more than 70 countries and operating as part of a global FMCG group -Dabur- I am responsible for the full export P&L, distributor management, market expansion, and team leadership, managing a team of 7 export professionals. Key contributions and achievements include: - Restructured international pricing and margin architecture improving profitability. - Expanded product portfolios and increased category penetration. - Established new distributors in untapped markets. - Delivered simultaneous volume growth and margin expansion.Built and led a high performing export team, driving a performance driven, accountable, and growth-oriented culture

Advised Turkish manufacturers on export growth, international brand positioning, and distributor strategy. Connected global buyer network with Turkish producers.

Reported directly to CEO. Built international sales and marketing structure and led global beverage expansion strategy. Beverages such as: Ice Tea, Tonic, Mineral Water & Energy Drink. Key Achievements: - Created 40 Key Accounts in 30 countries within 5 months. - Designed international go-to-market and pricing strategy. - Developed annual export marketing budgets and activation plans. - Represented company in international exhibitions and distributor negotiations. - Contributed to product positioning, packaging upgrades and brand differentiation.

Led export growth strategy across Middle East markets, overseeing business development, pricing architecture, portfolio optimization, distributor expansion, and trade marketing execution. - Defined and executed regional export growth strategy, including pricing positioning and value chain structuring. - Built and expanded distributor network; established new key accounts driving accelerated regional penetration. - Led portfolio transformation aligned with market needs. 61% of 2021 sales generated from new or optimized products. - Developed integrated trade marketing plans and promotional strategies to increase brand visibility and sell-out performance. - Owned forecasting, inventory planning, and production alignment to ensure operational efficiency and margin control. - Implemented performance targets and incentive structures to drive distributor focus and accountability.

Turkey Distrubutorship of an American brand -Natural Life- in Giftware sector.

Led international expansion across Middle East, CIS, and Eastern Europe, with full responsibility for export strategy, market selection, distributor structuring, and international brand development. Reported directly to GM and served on the Executive Board. Countries: Iraq, S.Arabia, BAE, Bahrain, Qatar, Umman, Russia, Ukraina, Moldova, Belarus, Azerbaijan, Georgia, Romania, Bulgaria - Built the international sales organization from near zero, defining global market entry strategy and country prioritization. - Launched and internationally registered the brand “Clenid”, creating the company’s first structured export-focused brand architecture. - Designed country-specific marketing plans, budgets, and go-to-market frameworks. - Adapted product portfolio to international regulatory, packaging, and labeling requirements. - Managed export operations, receivables, and working capital control. - Delivered 3x sales growth within one year by establishing strong distributor networks and trade marketing infrastructure.

- Maintaining and developing annual sales volume for existing and new customers. - Establishing sales objectives by forecasting and developing annual sales quotas for domestic and export.

Led multi-region commercial operations across Central Asia, West Europe, Far East, and the Americas, managing distributor ecosystems, route-to-market strategy, and regional business planning. - Delivered +30% YoY sales growth (vs. historical 3% average). - Structured distributor organizations to align with branding, channel, and volume objectives. - Implemented optimized route-to-market models to ensure product availability and market penetration. - Led portfolio rationalization by channel, increasing profitability and focus. - Secured first ever Shoprite USA listing, expanding presence in the North American market. - Drove trade marketing excellence, forecasting accuracy, and cross-functional supply chain alignment. - Developed distributor capability frameworks and sales training programs to elevate execution standards.

Managed full commercial responsibility across 5 Middle East markets (Iraq, Syria, Kuwait, Lebanon, Oman), overseeing revenue growth, distributor performance, forecasting, and working capital control. - Grew regional sales from $6.1M to $13.5M in 3 years. - Led cross-functional coordination with production, finance, and logistics to improve supply-demand alignment. - Re-engineered stock transfer process, reducing response time from 1–2 days to 5–10 minutes. - Optimized distributor ordering system, improving forecast accuracy and operational efficiency. - Represented the company in international trade fairs and strengthened regional brand presence. - Project Management to increase the sales and finish the excess stock in Pasabahce. (Sales Engineering team)

- Managing largest AFH distributor in Istanbul (8 sales reps. -2 chiefs – 1 sales Manager) - Developing business opportunities with new clients and working closely with existent customers to process their orders and handling a variety of pre-sales and post-sales functions. - Motivating the sales representatives in the distributor and arranging sales activities and promotions. - Managing the technical service staff and organizing daily repairs and the coffee Machine set-up program for all the current and potential customers.