Anders Werneland
Independent advisor / Senior Buyer, Logistics & Production Specialist
About
Senior Supply Chain & Procurement professional with 25+ years of experience driving performance across sourcing, production, logistics, and global distribution.I specialize in building, optimizing, and stabilizing complex supply chains – often in fast-changing or challenging environments. My background spans end-to-end operations, from supplier sourcing and manufacturing in Asia to distribution across international markets and large-scale retail networks.Throughout my career, I have:• Led and transformed procurement, supply chain, and production functions• Built and optimized global sourcing strategies and supplier networks• Managed complex logistics flows across 40+ markets and thousands of points of sale• Driven cost efficiency, quality improvements, and operational scalability• Worked hands-on with compliance frameworks including CE marking, ISO standards, REACH, and RoHSI combine a strategic mindset with a strong operational drive – I don’t just design processes, I make them work in reality. I am particularly effective in interim roles or transformation phases where structure, speed, and clear direction are required.With extensive international experience, especially in Asia, I am comfortable navigating cultural differences, supplier negotiations, and high-stakes decision-making.I am known for being direct, solution-oriented, and results-driven – with a focus on creating sustainable, efficient, and commercially viable supply chain operations.
Sweden
Gävle
Retail
Inköp, Strategiskt Inköp, Inköpschef, Affärsutveckling, Asien, Global Sourcing, EU-Regulations, REACH Compliance, International Trade, Quality Improvement Processes, Operational Efficiency, Business Efficiency, Cost Efficiency, Production Efficiency, Product Development, Production Improvement, Color Management, Printing Specialist, Start-ups, FMCG
Experience

Independent advisor / Senior Buyer, Logistics & Production Specialist
Frilans
Gävle, Gävleborg, Sverige. Shanghai, China. Dubai, UAE.
Responsibilities and assignments in selection: • Strategic purchasing, sourcing, second sourcing and low-cost sourcing, mainly in Asia • Optimization of supply chain, S&OP, warehouse, transport and logistics flows • Negotiation strategies, supplier assessment and risk management • Implementation of management systems and quality requirements (ISO, CE, EU directives) • Business support when establishing in new regions including customs, test lab, compliance and agreements • Consulting in e-commerce and Amazon FBA (product selection, logistics and regulations) • Helping Chinese companies with businessconnections in Europe.

Purchasing Manager (Interim)
Nordbutiker AB
Norrtälje
Nordbutiker operates a large number of online stores in a variety of categories in Sweden, Norway, Denmark and Finland. Specialized electric cars for children, personal mobility aids and scooters, electric bicycles, bicycle trailers. • Optimization of warehouse, freight logistics and purchasing processes. • Procurement and planning of sea/road/air freight. INCOTERMS, Customs Tariff. • Restructuring of purchasing teams and e-commerce teams. • Sourcing of electric vehicles, batteries, components and consumables. • Responsibility for quality, factory visits, ISO and CE compliance. • Implementation of GS1 barcodes, second sourcing and packaging optimization. • Personnel responsibility: approx. 5 people. Reporting to the CEO.

Purchasing and Sourcing Manager (Interim)
Stockholm
The company conducts e-commerce in consumer products. Home, bathroom, interior design, leisure, electrical components, electrical kitchen appliances, construction, garden, furniture, electric vehicles, home chargers, air heat pumps, sauna heaters, electric awnings, ATVs. • Building a purchasing and sourcing organization. Sourcing, competitive analysis, price strategy. • 90% production under own brand via Asian contract manufacturers. • Recruitment in Sweden and China, as well as factory audits. • Implementation of CE documentation, ISO9000, Deferred L/C, barcode system. • Design of packaging, labels, instructions for use, and production planning. • Warehouse optimization, freight optimization, procurement of sea/road freight. • INCOTERMS, Customs Tariff. • Personnel responsibility: 5 people. Reporting to the CEO.

CPO/Strategic Purchaser and Sourcing Manager
Gävle
Partyking is Scandinavia's largest e-retailer in party supplies, toys, games, bar equipment, candy. Over 20,000 items. Online sales in Sweden, Norway, Finland and Denmark. • Moving purchases from EU wholesalers to direct purchases in Asia. • Responsibility for product development, packaging design, CE/ISO, marketing materials. • Logistics optimization from Asia to the Nordic countries. Procurement of sea/road freight. • INCOTERMS, Customs Tariff. • Implementation of LEAN, Second Sourcing, Deferred L/C. • Building up export/wholesale operations in the Nordic countries. • Competitive analysis and price strategy. • Personnel responsibility for purchases, warehouses and seasonal staff. Reporting to the CEO.

Group Purchaser
Stockholm, Sweden
Purchasing Manager for the group's three companies (Svenska Julförlaget, Vår Bazaar and Nextory). Christmas magazines, consumer products, toys, audiobooks. • Responsibility for purchasing/logistics for three group companies (toys, educational materials, audiobooks). • Establishment of direct purchasing from Asia. • Logistics procurement (sea, air), 3PL, IATA dangerous goods, customs and inventory control. • LEAN processes and internal training. • Production of sales catalog (800,000 copies).

Sourcing
Sourcing
Gävle, Sweden/Shanghai, China. Dubai, UAE. Palermo, Italy.
Family-owned company with focus on export and import between Europe and Asia. • Trading and business support between European and Asian players • Support for major industrial projects and machinery investments. The biggest project of my life, responsible purchaser of a large printing system. 50 printing presses, 70x100, 7-color, with associated peripheral equipment for feeding printing inks, moisture alcohol and service and maintenance agreements for a Chinese printing company with 15,000 employees. Total deal 1.6 billion SEK.

Production/Purchasing/Sourcing Manager
Gävle, Sweden/Shanghai, Hong Kong. China.
Card Group is Sweden's largest franchise chain. Established in over 45 countries and with approximately 40,000 sales outlets. • Establishment in 45 countries (from 5 countries in 7 years). • Responsibility for the Asia operation: sourcing, production, shipping, logistics, supplier visits. • Procurement and planning of freight from around 20 factories in Asia to warehous in Sweden and out to 45 countries via sea, road, train and air freight. INCOTERMS, Customs Tariff. • 6–8 months/year in China for negotiations and supplier management. • Implementation of ISO/CE, S&OP, GS1, KPIs and currency strategies. • Project management for marketing support, sales materials and advertisements in 45 countries. International analysis and pricing strategy. • Personnel responsibility: 6 people. Reporting to the CEO.

CEO
Type Production
Gävle, Sweden
Own company. Worked as consultant in production optimization. ColorManagement as speciality. Helping companies with procurement of graphic equipment and software.

CEO
Type Production
Gävle, Sweden
Own company. Worked as consultant in production optimization. ColorManagement as speciality. Helping companies with procurement of graphic equipment and software.

IT Manager
Gavle Marknadskommunikation AB
Gävle, Sweden
IT-responsible + Sales leader (TM-company). Sales training. Recruiting. Procurement. Responsible for several sales teams. Varying from 20-50 employees depending on season or project.

Graphic Systems Specialist/Sales Representative
Mac Data AB
Gävle, Sweden
Sales representative. Specialist in Graphic systems. Consultant in optimized production workflow and Color Management.
Anders Werneland's Contact Information
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