Kamal Awatramani

• Leading the partner solutions team in India for Meta, collaborating with creators and partners across Instagram, Threads, WhatsApp, Facebook, and Meta AI Studio. • Developing strategic partnerships and innovative solutions to drive growth and engagement in the Indian market.

I engage with a diverse range of content publishers, serving as a strategic partner. These partnerships encompass various sectors, including digital publishers, creator agencies, media companies, broadcasters, movie studios/aggregators, radio stations, music labels, and news organizations across India. My primary focus is to facilitate growth and sustain performance for these partners throughout their journey with Meta. My role entails a comprehensive approach, starting with advising partners on fundamental concepts and guiding them through content strategies, setting expectations, and developing both immediate and long-term strategies. The ultimate goal is to create value for our partners while aligning with the goals and values of the platform and users. My responsibilities can be categorized into two main areas: a) **Partner Side:** I engage with partners directly, beginning with onboarding and training for first-time partners. This includes in-depth training on all Meta tools and platform functionalities. I also provide support for bug resolutions and facilitate performance discussions and reviews. My involvement in content spans from ideation and packaging to developing overarching content strategies. b) **Meta Side:** On the Meta side, I contribute to driving the organization's goals and overarching vision. This involves taking a holistic view of the market landscape and formulating engagement strategies. I collaborate closely with product teams to enhance existing tools, introduce new features, and relay market feedback for continuous improvement. My expertise extends to a deep understanding of the intricacies of the Meta platforms and its various products and tools. I apply critical thinking when analyzing data to make informed decisions that contribute to platform growth. With 4+ years with Meta, I have played a pivotal role in achieving substantial growth across key metrics, thereby delivering incremental value to both the platform and its users.

Partnerships and Strategic Alliances As the leader of partnerships at Voot, I led collaboration efforts across Voot AVOD, Voot Kids, and our upcoming Voot premium services. My primary focus was on cultivating distribution partnerships that added incremental reach for Voot and revenue generation for both catch-up and premium content. My role involved establishing partnerships with a diverse array of entities, including Third-party content apps, Original Equipment Manufacturers (OEMs), cable operators, Direct-to-Home (DTH) service providers, broadband services, OEM content services (such as content walls and launchers), third-party apps (for sharing and media playback), payment services (wallets and cards), utility and e-commerce services, FMCG brands, and experience zones. I lead strategic collaborations with prominent platforms to develop innovative solutions aimed at elevating consumption and revenue. Licensing and Content Syndication I led licensing of all Viacom18 content to various digital video on-demand platforms like Netflix, Prime Video, MX Player, Flipkart, Shareit and more effectively monetizing content across AVOD, SVOD, and TVOD models. Organically monetized on YouTube and Facebook. Innovations One of my most notable achievements has been the conceptualization and execution of VootGo along with my colleague Pooja Kachela. This was an industry-first innovation that enabled content streaming on the users mobile device while travelling on State Transport buses. We successfully introduced this service on MSRTC buses, reaching audiences throughout Maharashtra and enhancing Voot's accessibility. Furthermore, I pioneered the monetization of television shows on audio streaming platforms, marking a groundbreaking industry milestone and creating an incremental stream of monetization. Skills - presentations, product knowledge, content landscape, partner management and relationship building,competitive analysis, OTT

• Headed all digital licensing revenue. • Monetized linear television, TV content and films, commercial agreements with all major players in India including YouTube, Spuul, Eros Now, NexGTV, among several other platforms. • Managed all fronts from commercial negotiations, legal agreements, content delivery and revenue realization.

• Digital ad-sales, managed key clients. • Monetized display inventory, sponsorship and innovations. • Managed campaigns end-to-end from pitch, delivery, billing and collection.

• Business development in integrated media solutions involving several group properties viz print, digital, television and radio. • Managed product launches, events and brand campaigns.

• Ad-sales for Naukri, Jeevansathi, 99acres and Shiksha.com. • Delivered display campaigns on inventory, sponsorship and innovations.