Avraj Atwal

As an Outside Sales Representative for JCB at Williams Machinery, I specialize in delivering high-performance equipment solutions to clients across construction, agriculture, and industrial sectors. I focus on building long-term relationships, understanding customer needs, and providing tailored machinery recommendations that drive operational efficiency and productivity. - Manage a diverse territory, conducting on-site visits and consultations to assess client requirements. - Drive sales growth through strategic prospecting, lead generation, and relationship management. - Collaborate with internal teams to ensure seamless delivery, service, and support. - Stay current with industry trends and product innovations to provide expert guidance.

Supported sales, marketing, and operations at a multi-brand motorsports dealership representing Honda, Kawasaki, Suzuki, Yamaha, KTM, and Harley-Davidson. Focused on inventory accuracy, digital marketing, and customer engagement. - Managed online inventory by uploading new and used units with accurate pricing, photos, and rebate information. - Participated in direct sales, assisting customers in-store and over the phone with product inquiries and purchases. - Created and scheduled social media content, including promotional videos and product highlights. Assisted with planning, setup, and execution of dealership events and promotions. - Collaborated with the sales and service teams to ensure a smooth customer experience from inquiry to delivery.

Family-owned automotive dealership and service centre. Stepped in as the primary operator in the owner's absence, managing day-to-day business across sales, service, and operations. - Oversaw daily dealership operations including opening/closing procedures, staff coordination, and ensuring smooth business continuity in the owner's absence - Assisted customers through the full vehicle purchasing process, from initial viewings and test drives through to paperwork and final purchase - Conducted vehicle market evaluations and competitive pricing analysis to ensure inventory was priced accurately and competitively - Advised service customers on repair and maintenance needs, coordinating between clients and technicians to deliver a smooth service experience - Managed operational tasks including payroll, scheduling, and front-desk administration

- Coached youth soccer camps for players aged 6–17, focusing on skill development and game fundamentals - Traveled to multiple cities, delivering week-long training programs - Promoted teamwork, respect, and discipline among participants, staff, and parents - Designed and led drills, exercises, and game scenarios while maintaining organized, engaging sessions - Balanced strong leadership with a willingness to learn and adapt coaching techniques

One of BC's largest auto parts retailers. Provided knowledgeable parts support to both retail customers and trade accounts in a fast-paced dealership supply environment. - Assisted customers and shop technicians with parts selection, product inquiries, and order fulfillment - Delivered parts to local automotive shops, maintaining reliable relationships with trade clients - Managed shipping and receiving operations and maintained organized, accurate inventory levels - Developed strong product knowledge across a wide range of vehicle makes, models, and components

- Guided customers through product selection based on their needs, consistently meeting sales targets - Built technical product knowledge through ongoing training and applied it to improve the customer experience - Collaborated with the sales team in regular strategy meetings around promotions and monthly goals

Completed a degree in Kinesiology with a minor in Sociology, focusing on human movement, health, and the social factors that influence well-being. - Gained research experience as a Research Assistant, supporting data collection and analysis. - Member of the Kinesiology Student Association, involved in student events and academic initiatives. - Studied topics including anatomy, physiology, biomechanics, and the social determinants of health. - Developed strong communication, critical thinking, and teamwork skills through coursework and extracurricular involvement.