Nishant Sharmaa

The work here starts before any social media goes live. First the data room. Then the investor narrative. Then the GTM. Then community. Then fundraising outreach across VCs, family offices, ICO platforms, and crowdfunding. I run all of it in parallel for multiple clients at the same time. I recruit and manage marketing team on structured workflows to make sure nothing slips across concurrent engagements. Most agencies do the execution. I do the thinking that makes the execution work.

Handled growth related execution across Web3 marketing initiatives under the BlockTech Brew division. Supported campaign coordination, content planning, and marketing execution during the initial phase. Contributed to growth initiatives across Web3 related projects and supported team onboarding and workflow orientation.

Personal project. Built because I wanted to. GLP-1 therapies like Ozempic and Wegovy are changing how people think about weight loss and health. Nobody had built a real community around the people actually going through it. So I did. Education, peer support, progress sharing. The same community architecture I use in Web3, applied to a health category that needed it. This is what I do when I am not working for someone else.

I was the first person hired for marketing. There was no team, no process, no brand guidelines, no existing channels. Just a product and a founding team who needed someone to build the whole thing. I built the data room, wrote the investor narrative, positioned the product against MetaMask, Nexo, and Cypher, hired and onboarded the marketing team, and ran day to day execution. 1,000 crypto debit cards sold in 6 months. 1.8 million USD raised in the first RWA tokenization round. Starting from zero is something I have done enough times that it does not feel like a risk anymore.

I worked like an in-house agency. Each client got a full audit, a positioning framework, and a GTM built specifically for their project. The clearest example is Boudicea.io, a Web3 gaming project. Ran the full IDO campaign, raised 155K USD, generated 100K USD in revenue across 3 quarters, grew community engagement by 50%, and increased staking participation by 20% through A/B tested incentive structures. The skill here is not running campaigns. It is knowing which campaign to run and why.

I started this because I kept having the same conversation with marketers who were confused about where AI and Web3 were overlapping and what it meant for them. So I built a community specifically for those people. Not developers. Not investors. Marketers. 200 members. 5 virtual conferences. 10 plus panels. 10,000 live attendees across events. Weekly newsletter at 45% open rate. Brokered deals with 3 VCs and 4 accelerators for member projects. The niche was specific by design. That is what made it work.

Three years. Top 20 contributor out of a community that reached 1 million members. My specific ownership was offline events. I planned and ran community events across India, including a keynote in Delhi to 300 people. Also handled Discord moderation in English, Hindi, and Punjabi, and onboarded 5,000 developers to the testnet through workshops and hackathons. Some of my best work here was invisible. Keeping a million person community healthy means solving problems before most people notice them.

AAA Web3 shooter. Single, Team, Co-op modes. Big ambitions, early stage. My job was to build a community of buyers around the Alpha NFT collection, not a community of fans. Those are different things and require different approaches. 20,000 whitelisted NFT buyers. 23 ETH in Alpha NFT sales. 50,000 pre-launch gamers. 8 person remote moderation team. Response time cut by 40%. Partnerships with 15 to 20 gaming guilds. The part I am most proud of is that the whitelist filled with people who actually wanted to own the NFT, not just join a Discord for free.

WazirX was Binance's Indian partner at the time. Working there meant working alongside the Binance community team. I grew Telegram from 33K to 240K. Built the WazirX Warriors ambassador program. Launched the Hero and Volunteer programs. Trained 30 plus moderators. Managed over 1 million community messages per quarter. WazirX became the largest and most active crypto exchange community in India during this time. I did not do that alone, but I owned a significant part of how it happened.

‣ Managing official Telegram channel and group of Wazirx . ‣ Content ideas and execution. (Content creation, AMA sessions, and Organising quizzes). ‣ WaxirX Discuss telegram group the largest crypto discussion group in India.

I did not start here as a Programme Manager. I started as a micro-influencer in the ambassador program. I was just one of thousands of contributors. Within a year I was promoted to Programme Manager and was running the whole program, ambassador recruitment, activation, content coordination, performance tracking. That progression is probably the clearest example of how I work. I show up, I learn what is needed, and I keep going until someone notices.

Nine years across life insurance, health insurance, home loans, and financial products. LIC, SBI Life, HDFC Ergo, Max Bupa, Manipal Cigna, SUKAM Inverters. INR 2.5 to 5 million in annual premium sales for 5 to 6 consecutive years. Area Sales Manager at SUKAM Inverters. Came second in a national sales reality show out of thousands of competitors. Won INR 500,000. Could not make the role sustainable after that so I moved on. This period taught me one thing that I still use every day. You cannot sell to someone who has not decided to trust you yet. Everything I do in marketing starts from that understanding.