Aviva Wei

Responsible for the commercial and supplier strategy of China-imported categories within a complex, fast-moving FMCG environment, operating at the intersection of margin management, supply continuity, and supplier risk. Key scopes: • Ownership of the China import supplier portfolio, covering sourcing, negotiations, and ongoing performance alignment, with a structured focus on balancing cost efficiency, risk exposure, and long-term supplier sustainability • Development of category strategies with clear emphasis on margin performance, assortment relevance, and continuity of supply in a volatile sourcing environment • Shaping commercial decision-making on pricing, cost changes, and supplier-related risks by framing trade-offs between short-term margin impact and longer-term supply resilience • Coordinating across Sales, Marketing, Demand Planning, Purchasing, Quality, and Logistics to translate commercial priorities into executable and aligned category plans • Acting as the primary interface between European commercial teams and China-based suppliers, ensuring shared understanding of expectations, risks, and operational constraints

Appointed as interim category lead following the sudden absence of the previous role holder, with responsibility for maintaining continuity of China-consumer-based categories during a high-pressure transition period. Key responsibilities： • Assumed full responsibility for China import suppliers and category operations without formal handover, rapidly building situational awareness across commercial, supply, and stakeholder dimensions • Stabilised ongoing commercial and supplier activities during a period of organisational disruption, supporting uninterrupted day-to-day category operations • Prioritised urgent commercial and supply issues under time pressure, balancing immediate resolution needs with overall category continuity • Served as the central point of coordination for internal stakeholders across Sales, Marketing, Planning, and Operations, maintaining alignment during uncertainty • Supported management decision-making by ensuring visibility of risks, constraints, and trade-offs while longer-term organisational arrangements were being evaluated

Branding, Sourcing, R&D, On-Offline Sales & Marketing

Branding, Sourcing & Admin-HR direction

Sourcing & Strategy Purchasing in China, aiming for African market.

International ocean freight industry