Avishkar Shinde

>Led the team of Trade marketing, Digital marketing, MIS & CRM >Responsible for all marketing activities including Planning, budgeting, and execution >Drive new product development from idea to actual market launch >Coordinate with the Sales department to drive the top line and bottom line >Conduct research on market, competition brand acceptance and market perception of the brand/s key activities- -Product Innovation and development >Developed 3 new products in non carbonated category & 1 re-branding (J by Jeeru) >Handled entire launch activity of J by Jeeru and SFD i.e. planning, sourcing, delegating and execution. >Led digital marketing team for consumer reach and engagement for new products. > Implemented visibility drive with the help of Shop boards and banners across Rajasthan, MP and West Bengal. > Canter promotion activity across colleges and main markets of MP and Rajasthan to launch Hammer energy drink. > New market launch activity with the help of ready stock vehicle and sampling in the markets of UP, MP, ROM and West Bengal >Led MIS team to create a system and processes to generate data through system, prepare various reports (Primary & Secondary), maintain historical data and manage claims. >Effectively implemented Incentive program for the sales team as well as channel partners to drive top line as well as market reach. > Managed a team of CRM to handle customer grievances, trade relations, drive schemes and other marketing campaigns.

>Handled trade marketing activities for India West, Central & North >Planned monthly, quarterly & annual trade marketing calendar >Conducted market research and brand promotion activities >Coordinated with various agencies for branding and activations Key activities- > Visibility drive across the markets for the OTC products with the help of CTU and banners. > In store promotion to create awareness for cough syrup as well as anti fungal products > Launched advance gel anti fungal product in the market with help of sales team and promoters. > Led rural activation drive across various markets of UP, Rajasthan and Maharashtra > Successfully implemented distributor van activity across Maharashtra and UP.

>Handled trade marketing activities for India West, Central & South >Planned & executed activities to attract new users for BMS app >Managed branding at cinema and created exclusive visibility Prepare activity budgets, reports, analysis and present it to the company Key Activities- >Led visibility drive at various cinemas houses i.e. at ticket counter branding, parking bay branding, seat cover branding, food court branding and cinema ads. > Successfully encash the hype of the star actors to pull new users on BMS app with first time user offers. > To attract new young users planned and executed various activities like canter promotion as well as promoter activities at colleges, malls and near cinema house > To drive visibility during festivals we participated in Pandal branding acorss various key locations with the code for first time users. >Coordinate with various agencies for artwork, POP, branding, activations & manpower requirements, negotiate with vendors for better cost & overall cost savings

• Handling trade marketing & BTL activities for India West & East • Launch Baskin Robbins Impulse Category across various parts of India • Coordinate with local team & monitor BTL activities across India • Plan & execute various promotional activities • Key responsibility is to Create brand awareness, recall and visibility • Prepare budgets, proposals, scheme reports, analysis and present it to the company • Plan Trade marketing initiatives in coordination with GM sales & marketing • Monitor various activities and take corrective actions if necessary • Introduce innovative POP, keep inventory track and regularly conduct audit • Activities includes Consumer activations, Trade activations, QPS, Shop Branding, Shop Gates, Exhibitions, Product Launch • Coordinate with various agencies for artwork, POP, POS, branding, activations & manpower requirements

• Handling marketing activities for the entire Maharashtra, Goa and Chattisgarh • Plan & execute various activities to create brand awareness, recall and visibility • Plan Trade marketing initiatives in coordination with GM marketing • Handling marketing activities of Wagh Bakri Tea Lounge in Maharashtra • Coordinate with agencies for Artwork, Ad campaign and Media buying • Responsible for monitoring POP and gift stock at the Warehouse and regularly conducting audit • Activities include In-shop, QPS, Shop Branding, Exhibitions, Product Launches, Display • Meet distributors and retailers to get feedback on various marketing activities