Avik Chakraborty

Requirements Gathering & Documentation: Collect new requirements or modification requests from clients and prepare Business Requirement Documents (BRD), Scope Documents, and Work Breakdown Structures (WBS). Project Implementation & Delivery: Ensure timely implementation and delivery of projects developed as per client specifications. Client Support (L1, L2, L3): Provide end-to-end support and manage issue resolution across all support levels. Team Management: Lead and mentor a support team of 6 members, ensuring smooth operations and knowledge transfer. Client Handling & Coordination: Manage relationships with leading Indian companies and coordinate with them on a daily basis. User Acceptance Testing (UAT): Conduct comprehensive testing of new modules to validate functional requirements and readiness for deployment. Cross-Functional Collaboration: Work closely with Product, Sales, and Marketing teams to channel customer feedback and drive continuous improvements. Training & Enablement: Deliver in-depth training sessions on sales platforms (SFA, DMS, AMS, CRM) for new customers and sales teams, enhancing their operational effectiveness. Product Demonstrations: Conduct demos of company products (DMS, SFA, AMS, CRM) for potential clients to support business development efforts.

Requirements Gathering: Collaborated with stakeholders to identify and document system changes needed for OMS and SFA based on evolving business needs. User Acceptance Testing (UAT): Led comprehensive testing of new modules to ensure they meet functional requirements and are deployment-ready. System Usage and Data Accuracy: Monitored OMS usage and ensured data accuracy to support effective decision-making within the assigned region. Distributor Attrition Management: Managed the entire distributor attrition process, ensuring smooth transitions from onboarding to exit. Route-to-Market (RTM) Activities: Ensured compliance with Field Leadership discipline and outlet norms for operational effectiveness. Pre-Sell Journey Planning (PJP) Adherence: Monitored and enforced adherence to PJP guidelines by Sales Officers and Area Sales Executives to optimize sales strategies. Incentive Structure Management: Drove and managed incentive structures from Field Leadership to Area Sales Managers to boost performance and motivation. Training and Support: Provided training on sales platforms (SFA, OMS, Sell Easy) to new customers and sales teams, ensuring effective tool utilization.

Backend Admin Support: Managed backend admin functions for beat creation, modification, outlet management, and sales team mapping across PAN India. Weekly Secondary Closing Pilot: Successfully piloted the Weekly Secondary Closing process for Sales Teams, Distributors, and Super Stockiest. SFA - Saksham Pilot: Successfully introduced SFA daily frontliners, DSM/ TSI/ TSE/ SE. Order Management System (OMS) Implementation: Implemented the Order Management System (OMS) in Easter India, streamlining Super Stockiest, Direct Party & Sales Team order placement, order tracking and weekly closing. Sell Easy Implementation: Implemented the Sell Easy application in Eastern India, streamlining distributor order placement and weekly closing. Order Management System (OMS) for Key Accounts: Rolled out the Order Management Application in Hyderabad, enhancing order placement and weekly closing tracking for Sales Officers, Area Sales Managers, and Direct Parties. Saksham Implementation: Successfully deployed daily field force application, SFA - Saksham for Sales Officers, Sales Executives, and Area Sales Executives, improving daily DB & SS closing, order placement, and tracking.