Avigail Benhayoun Lutwak

For this mobile startup, lead the marketing and development teams in developing and executing a comprehensive omnichannel marketing strategy and distribution while driving subscriber acquisition, retention, and engagement across programs and platforms. Develop and execute short- / long-term brand strategies, increasing brand visibility and market share. Define marketing budgets, evaluate sales and marketing performance, and grow ROI and revenue. Build strategic business plans and track LTV / P&L to provide analytics, insights and accurate forecasting for market segments. • Led marketing and front-end development teams, achieving triple-digit year-over-year growth through innovative digital marketing strategies. • Played key role in driving YOY revenue increase of 301%. • Led eCommerce content strategy, aligning creative campaigns with customer insights and brand goals, boosting online conversion rates by 26%. • Designed and executed omnichannel strategy and campaign roadmap that reduced CPA 16%. • Implemented an omnichannel solution for the consumer journey, generating high net profit returns and lowering CPA. • Led cross-functional teams (front-end development and marketing) to optimize the eCommerce platform, increasing site speed by 50+% and reducing bounce rates by almost 25%.

Promoted within 4 months, based on very successful rebranding that led to incredible results in our customer / subscriber acquisition and retention. • Partnered with and expanded network of affiliate partners to maximize distribution channels and reach. • Developed and implemented a data-driven marketing plan that increased ROI by 40+% and improved customer retention by almost 45%.

Worked with C-level corporate professionals, international businesses and public figures presenting and implementing strategic and successful business marketing plans. Created and led a talented team designing social media paid ads, online marketing, corporate branding, organic viral content, press releases, brand awareness plans, BTL, ATL, integrated campaigns, traditional and digital media. Led business reviews and joint planning sessions with clients to align objectives and drive performance. • Led e-commerce, digital marketing, social media, influencers, and PR campaigns to deliver double-digit organic growth for clients. • Led marketing automation / CRM that slashed admin hours 34% (touchpoints and reporting). • Built cross-functional teamwork that resulted in 32% increase in customer satisfaction scores. • Conceived and executed corporate events across varied industries, enhancing CPG client brand awareness and engagement metrics by 30-50%. • Accelerated business transformation, particularly advancing talent & culture strategy.

Led digital marketing, social media, and PR for local and international businesses and public figures. Headed talented creative team executing social media, paid ads, PPC, online marketing, event marketing, corporate branding, website development, email marketing, media buying, and integrated campaigns. • Created brand storytelling that led to increases of up to 43% in upselling / cross-selling.

Led branded content, community engagement, and cultural storytelling across two original Latinos-focused media programs, shaping audience growth and strategic sponsorships. • Built programs from zero to 40K+ regional followers with strong audience retention (US Hispanic market). • Secured strategic partnerships and high-ROI sponsorships to drive monetization and cultural brand relevance. • Produced activations, experiential, and cultural events exceeding attendance, engagement, and PR benchmarks. • Host of the morning show “El Morning Shot” and “Vas a Seguir Avigail?” radio talk show, recruited and interviewed sports and arts celebrities and moderated panels / discussions. • Managed budgets, program schedules, advertising / commercials, and media kits. • Produced a range of events, including the yearly anniversary celebrations for the radio station, monthly radio publications, and remote broadcasts at our clients' locations.

Led multi-channel digital marketing campaigns (social media, email, content marketing). Designed and executed targeted social media campaigns (organic and paid). • Credited with achieving 40+% increase in new business acquisition and 50+% growth in engagement while reducing cost-per-lead. • Produced high-profile events and live marketing initiatives for hospitality / restaurant brands – generated 30-50% increases in foot traffic and 50-75% higher brand visibility for clients – o Zacapa Rum, Faena Hotel, SOBEWFF Tastings, Sloan’s Ice Cream, SuViche, Candela Mamajuana, Pascale’s Food, Miami area bars and restaurants

Global Fortune 500 diversified manufacturer of industrial tools, security, and consumer products Worked with Presidents and leadership team, across multiple time zones, on internal communications. Executed worldwide internal content and communication, creating compelling presentations and launch materials. Filmed, produced and edited multimedia content to support corporate branding. • Built a new intranet site for Global Emerging Markets using SharePoint framework for the intranet. • Managed logos, brands, images, bios, sales profiles, regions, market share. • Moderated interviews with Stanley Black and Decker GEM’s Presidents and clients. • Designed, filmed and produced promotional videos, newsletters, internal communications, and others • Developed visually effective presentations and infographics (design tools: Illustrator and Photoshop) • Created and launched the Dynamo newsletter, improving internal communication and tech adoption. • Recognized by the CIO & VP of Digital Transformation for execution speed and innovation mindset.

• Produced, filmed, and edited content for NEEMO Mission 18 • Conducted in-person research in underwater research facility • Interviewed NASA astronauts and aquanauts participating in the mission and recorded pertinent information • Prepared documentary and audio slideshow based on Aquarius • Narrated print articles regarding NASA astronauts and coordinators at Aquarius

Founding member of student-run PR and marketing agency dedicated to developing communication plans for local businesses. Manager of Social Media Content for Hispanic audience. Served clients such as MasterCard, Discovery Latin America, More Than Lux! Developed content for online, digital video/social TV and campus TV channel. (English and Spanish) Planned events, secured sponsorships and guests (local business owners and personalities).