Avi Sutton

Senior Manager, Programmatic Operations (yield) @ Raptive

About

I am currently working as a Senior Manager, Programmatic Operations (yield) at Raptive.Data + RevOps professional with 8+ years of experience in programmatic, revenue optimization, data automation, and analytics. Strong in SQL, Snowflake, Python, Airflow, reporting, and data quality systems. I build automated workflows, optimize yield, and create insights that drive revenue decisions

Country

United States

City

New York City Metropolitan Area

Industry

Marketing & Advertising

Skill

Data Pipelines, Revenue Forecasting, ChatGPT, OpenAI Products, Large Language Models (LLM), Oral Communication, Problem Solving, Daily Reports, Organizational Effectiveness, KPI Reporting, Performance Analysis, Mathematics, Competitive Intelligence, Customer Satisfaction, Data Analytics, Python (Programming Language), Microsoft Excel, Microsoft Office, Vlookup, PivotTable, Sumifs, Countifs, Index/Match,etc., Marketing

Experience

Senior Manager, Programmatic Operations (yield)

Raptive

2023-3 - Present · 3 yrs 7 mos

New York, United States

Manager, Programmatic Operations

Raptive

2020-7 - 2023-4 · 2 yrs 10 mos

New York, United States

Programmatic Advertising Analyst

Raptive

2018-9 - 2020-7 · 1 yr 11 mos

Greater New York City Area

Marketing and Sales Representative

DCatalog

2017-7 - 2018-9 · 1 yr 3 mos

Greater New York City Area

• Maximize ROI for DCatalog’s clients by developing effective marketing strategies that meet the needs, goals, and objectives of our clients • Research and analyze current market trends in the industry to create intriguing business offers that lead to acquiring new clients and boosting company profit margins • Achieve a 94% positive feedback rating by providing our solution as a service to our clients while maintaining an excellent client relationship • Analyze and reconcile monthly sales transactions in Excel to determine trends and outliers while providing insights to management on improving DCatalog’s pricing model • Document ongoing sales processes and activities by updating client data and communications in Excel and Zoho CRM DCatalog™ is the leading technology provider of digital publishing solutions. Our technology allows you to convert your printed material into a unique digital content experience. Our suite of innovative digital publishing solutions leverage a cloud based platform allowing you to deliver content via the web, tablets, mobiles devices, and social channels. The elite features of DCatalog surpass any other software solution in the publishing industry.

Marketing Analyst Intern

ePaperFlip (now DCatalog)

2016-6 - 2016-8 · 3 mos

San Francisco Bay Area

• Analyzed and built various marketing campaigns through Google AdWords and Facebook Ads that led to large scale improvements in ROI and campaign effectiveness • Increased website conversation rate by 11% through in-depth keyword research and analysis of competitor’s websites • Built and optimized KPI metrics such as: sales revenue, cost per click, ROI, organic traffic, leads-to-customer ratio and built dashboards to track platform performance for management • Developed strong client service and relationship management skills while collaborating with management to solve evolving issues • Analyzed website traffic, user activity and campaign effectiveness by organizing data sets within Excel DCatalog™ is the leading technology provider of digital publishing solutions. Our technology allows you to convert your printed material into a unique digital content experience. Our suite of innovative digital publishing solutions leverage a cloud based platform allowing you to deliver content via the web, tablets, mobiles devices, and social channels. The elite features of DCatalog surpass any other software solution in the publishing industry.