Avi Freedman

With over 20 years of experience in the fitness industry as the CEO of a leading top retailer and supplier of specialty fitness equipment. My journey has been driven by a passion for promoting health and wellness, coupled with a strategic vision for business growth and innovation. Throughout my career, I have been dedicated to transforming the fitness landscape by providing top-notch equipment and exceptional service to our customers. Under my leadership, our company has not only expanded its market presence but has also set new standards in product quality and customer satisfaction. Key achievements include: *Expansion Since 1993: Fitness Outlet has grown to six retail locations across the Sacramento and Seattle Metropolitan Areas, each reflecting our commitment to quality products and exceptional customer service. *Commercial Division Established in 1995: Understanding the varied needs of our customers, we created a dedicated commercial fitness equipment division catering to multi-housing, corporate wellness, police/fire stations, schools, and the hotel/motel markets. *E-commerce Division Launched in 2000: This move helped us reach a broader audience, making us one of North America's premier online retailers for quality fitness equipment. Our journey has been one of resilience, growth, and unwavering commitment to our mission. We look forward to welcoming you to our stores or online platform and helping you on your fitness journey. As we continue to grow and innovate, we promise to stay true to our mission: providing quality fitness solutions for healthier, happier lives.