Avi Chinn

As Director of Growth and Strategy at Wealth Recovery Solicitors | Helping clients and partners navigate the complex world of cryptocurrency and financial fraud. In my role, I focus on driving growth, building strategic partnerships, and expanding WRS’s legal services to meet the evolving needs of clients. I’m passionate about making our services more accessible and innovative, ensuring we remain at the forefront of this rapidly changing industry. I began my journey at WRS leading the First Response Team, where I supported clients facing suspected crypto fraud and saw first-hand the importance of clear, expert guidance at the earliest stage. I also hold a qualification in blockchain analysis through the Chainalysis Reactor programme, which enhances my understanding of the technical and investigative side of crypto. Today, my focus is on developing new opportunities and services from broader crypto related projects to advisory matters building on WRS’s track record of helping clients recover over £50 million.

As a Team Leader and member of the senior management team at Wealth Recovery Solicitors, I specialise in guiding clients affected by cryptocurrency fraud. Leading our First Response Team, I serve as the primary contact for clients seeking clarity on investment legitimacy. With thousands of reviewed cases, I’ve developed expertise in identifying and analysing fraudulent activities. My training includes the Chainalysis Reactor course, empowering me to track illicit cryptocurrency movements using techniques utilised by specialist law enforcement agencies including the FBI and NCA. I actively engage in fraud prevention conferences to remain updated on industry trends and best practices. My deep understanding of cryptocurrency and NFTs allows me to provide valuable support to clients facing these challenges. At WRS, I contribute innovative ideas that have helped our firm recover over £40 million for clients while continuously enhancing our service offerings. I am passionate about making a meaningful impact in the fight against financial fraud and delivering exceptional service in this complex landscape.

At Social Pattern, I led B2B marketing initiatives with BanterKing, an influential social media entity with over 5 million followers, empowering businesses to enhance sales through digital marketing strategies. I collaborated with marketing teams to utilise Google Ads (PPC and SEO) and paid social media campaigns on Meta platforms. Through hands-on experience, I developed skills in campaign analysis and optimisation while crafting tailored marketing campaigns to resonate with specific audiences. This role provided me a strong foundation in digital marketing, fuelling my passion for driving impactful results and business success in the digital landscape.

As the COVID-19 outbreak made headlines across Europe, my father received an unexpected call from a former colleague offering COVID testing kits. This conversation quickly transitioned into a discussion about accessing Personal Protective Equipment (PPE). Recognising the fast-deteriorating situation, we devised a strategy to swiftly supply essential PPE to frontline workers. We reached out to various stakeholders, including councils, care homes, the NHS, care agencies, PPE manufacturers, and distribution networks. I leveraged my ability to spot market trends by monitoring engagement on LinkedIn posts from both sellers and buyers, which helped us identify demand and establish partnerships effectively. In just four weeks, our efforts generated over £1 million in turnover, reflecting our proactive approach and keen market insight during a critical time.

I began my career at Google in a junior role focused on launching its new smart home technologies alongside the Pixel 3 range in the UK. My responsibilities included training retail staff across Manchester, driving sales, and fostering strong relationships with branch managers and store employees. •⁠ ⁠Cultivated relationships with retail staff and management •⁠ ⁠Engaged in face-to-face sales with customers •⁠ ⁠Conducted educational tours across the North West of England on the Google bus, informing both the public and tech store management •⁠ ⁠Delivered in-house training sessions at telecom company offices Through these experiences, I effectively contributed to the sales growth and awareness of Google’s innovative products in the market.

During my second year at Leeds Beckett University, I served as a Bacardi Ambassador, partnering with another student to promote Bacardi Fuego to a new demographic of consumers aged 18-24. My key responsibilities included: •⁠ ⁠Targeting and engaging the 18-24 consumer segment for Bacardi Fuego •⁠ ⁠Establishing partnerships with Mint Club, Mint Warehouse, and Faversham nightclubs to expand product availability •⁠ ⁠Collaborating with Jungle Jam at Mint Warehouse to sponsor their music event, enhancing brand visibility and engagement with our target audience This experience allowed me to develop strong promotional and partnership-building skills in a fast-paced environment.

I joined Knight Tools as they entered the market, participating in the Harrogate Trade Show. My primary responsibilities included interacting with suppliers and demonstrating innovative ratchet sets and other tools. Key achievements during this role included: •⁠ ⁠Quickly learning the product range to effectively communicate features and benefits •⁠ ⁠Engaging with tradespeople to promote and sell our tools •⁠ ⁠Successfully booking meetings with buyers for large orders, fostering potential partnerships This experience enhanced my sales skills and provided valuable insights into the tools industry.

At 15, I spent the summer working in the warehouse, where I handled the packing and unpacking of deliveries. After two weeks, I proposed the idea of re-selling samples and excess stock to the Managing Director, which led to my role in managing an online eBay store. During my time at Overstocks, we achieved consistent monthly revenue growth. I developed several skills, including: •⁠ ⁠Communicating effectively with online buyers to address inquiries and resolve issues, which contributed to excellent customer feedback •⁠ ⁠Enhancing my buying and selling skills through hands-on experience in e-commerce Working at Overstocks International was a formative experience that laid the foundation for my understanding of online retail and customer service.