Avery Primis

Managing social media & community for: - Happy Viking by Venus Williams - Primtos LLC

- Managing Instagram and TikTok - Managing and cultivating the online community by engaging with our audience in our DMs, comments, and tagged posts - Creating and editing TikToks/IG Reels as social content with over 11M/3.1M impressions - Create and edit graphic content for social media and print marketing - Oversee influencer product seeding and gifting for collabs, campaigns, and product launches - Plan, create, and execute nationwide retail launch campaigns - Conduct outreach, sample sends, and follow up with our independent retail partners - Planned, developed, executed a nationwide collab with Insomnia Cookies and Chubby Snacks - Planned, developed, executed partnerships, giveaways, and collaborations with over 20 brands and companies in last 10 months - Plan, brief, create, design, manage all email campaigns and flows & SMS campaigns to boost revenue & drive conversions - Create and present weekly sales/social/metrics reports - Serve as company spokesperson at IRL events and demos - Oversee relationships and creative briefs with third party contractors - Continue to execute, and oversee all DTC sales & E-comm

- Managed Instagram and TikTok, grew IG account by over 10k new followers - Managed and cultivated the online community by engaging with our audience in our DMs, comments, and tagged posts - Created and managed Brand Ambassador program, sent monthly newsletters, conduct intra-program relations, plan ambassador only giveaways - Grew the BA program to 150+ ambassadors within the first 3 months while collecting over 300+ pieces of content for social & ads and generated approx. $1k/month - Build relationships with influencers and negotiate paid content - Oversaw influencer product seeding and gifting for collabs, campaigns, and product launches - Created and edited Reels and TikToks for ad use and social content with over 197.4k impressions - Plan and develop partnerships, giveaways, and collaborations with over 28 other brands and companies in 2021 - Create and present monthly analytic reports - Served as company spokesperson at IRL events and demos

Formerly Charlotte Agenda Developed social content, and responded to comments and DMs for Instagram with 161k followers. Planned social content strategy and created a content calendar. Co-wrote editorial stories and online reviews, brainstormed stories, and edited within WordPress. Conducted interviews for IG story features, online articles, and the editorial team

Coordinated with production partners, produced social events, executed operations (shipping, packaging, studio organization/management), brought a perspective of GenZ, helping create culture within the company

Work during conferences held at Camp Thunderbird, specialize in ropes course

Residential cabin counselor, campers ages 13-16

Official Generation Z Social Influencer at the 2018 Adobe Summit in Las Vegas, Nevada, March 25-29, 2018

Summer intern.

Communications and Culture Major concentrating in Media Studies Women, Gender, and Sexuality Studies Minor