Ava Webster

• Spearheaded the creation of a dynamic, user-friendly Looker dashboard that efficiently visualized returns data and critical performance metrics, by conducting comprehensive stakeholder interviews to provide actionable insights and cater to the unique needs of diverse teams at Saks • Formulated predictive models and statistical analyses to identify trends in customer behavior and sales data • Collaborated with cross-functional teams to gather data requirements and deliver data-driven insights in a clear and actionable manner by providing interactive platforms for data exploration and analysis • Developed and maintained data visualization dashboards using tools such as Looker and Medallia to monitor key performance indicators (KPIs) • Conducted sentiment analysis on 700+ customer service cases to identify the root cause of an increase in calls

• Launched an interactive model to predict optimal rollout plan across 10+ regions by considering previous conversion rates and sales representative capacity • Analyzed monthly metrics for individual sales reps and company data, identifying strengths and weaknesses of each stage of the sales process, improving closed deals by ~20% • Evaluated demo prep sheets and other Salesforce data from 100+ clients to find trends among customers’ needs for marketing team to utilize to create effective campaigns • Extracted data from client pain-point summaries and Salesforce data from 100+ clients, enabling the marking team to create highly effective campaigns by targeting customers • Streamlined data collection process for other employees by providing requested information in an organized and concise manner, increasing the efficiency and productivity of 5 teams

Relevant coursework: EECS 203: Discrete Mathematics EECS 280: Programming and Data Structures EECS 281: Data Structures and Algorithms EECS 493: User Interface Development EECS 595: Natural Language Processing SI 206: Data-Oriented Programming SI 339: Web Design, Development, & Accessibility SI 330: Data Manipulation SI 370: Data Exploration SI 311: SQL & Databases SI 568: Introduction to Applied Data Science SI 504: Servers, The Shell, & Git SI 422: Needs Assessment & Usability Evaluation

Honors: All-School Scholar, AP Scholar with Honor, AP Scholar with Distinction