Avanti Poshirkar

Senior Manager Demand Generation @ Outcurve

About

I don’t just create content; I build ecosystems that convert. With over 9 years of experience, I have specialized in turning high-level concepts into engaging narratives that resonate with target audiences whether they are new mothers looking for safety or enterprises looking for digital transformation. My career has been built on a foundation of 'End-to-End' ownership. At BabyChakra (The Good Glamm Group), I bridged the gap between creative production and performance marketing, leading campaigns like #LabelPadhoMoms from the first script to final social amplification. At LifeCell, I mastered the art of high-value alliances, securing partnerships that turned brand visibility into qualified leads.What I bring to the table:Strategic Brand Building: Defining identity, tone, and visual language for scale. Multi-Channel Content: Expertly managing social, community, editorial, and website strategies. High-Stakes Partnerships: Negotiating with influencers, brand ambassadors, and corporate stakeholders like SBI and HDFC Life. Agile Collaboration: Working seamlessly with NPD, CRM, and Performance teams to drive 10% increases in lead generation.

Country

India

City

Mumbai

Industry

Computer Software

Skill

B2B Marketing Strategy, B2B Software, Strategic Partnerships, Partner Relationship Management, D2C, Product Launch, Product Launch Events, Product Launch Planning, Business-to-Business (B2B), Marketing Strategy, Advertising, Marketing, Corporate Communications, Brand Management, Marketing Communications, CRM, Management, Market Research, Lead Generation, Team Management

Experience

Senior Manager Demand Generation

Outcurve

2025-2 - 2025-6 · 5 mos

India

Created comprehensive knowledge assets on products, services, clientele, and SWOT to support go-to-market initiatives. Conducted client research across geographies to uncover pain points and shape demand generation strategies. Defined Ideal Customer Profiles (ICP) and built messaging frameworks to sharpen positioning. For Ex, CMO, CEO, CRO etc Partnered with cross-functional teams to design targeted collaterals and campaigns aligned to ICP needs. Worked with clientele across Supply Chain domain for – Vxceed Technologies & Garruda Technovate Solutions (India and other international markets)

Associate Brand & Content Manager

BabyChakra | Good Glamm Group

2021-12 - 2023-5 · 1 yr 6 mos

Mumbai

Brand Identity: Spearheaded brand identity conceptualization, establishing a unified graphic style and tone for all cross-platform communications. Campaign Leadership: Directed the end-to-end execution of the #LabelPadhoMoms campaign, managing script development, production, and social media amplification. Content Strategy: Managed the yearly social media calendar and website content, utilizing SEO-driven keywords to optimize PDPs and improve organic search ranking Stakeholder Collaboration: Partnered with NPD, Performance, and CRM teams to align content with product launches in the skin/hair categories, directly impacting sales growth

Brand & Content Marketer

Annex Cloud

2021-6 - 2021-11 · 6 mos

India

B2B Content Optimization: Translated complex B2B loyalty concepts into persuasive copy and engaging assets designed to address end-user pain points. Lead Generation: Authored high-conversion copy promoting R&D and innovation to drive business benefits and target audience action Press releases & Events Exhibition for US markets

Sr.Manager - Brand Alliances & Content partner

LifeCell International Pvt.Ltd

2016-11 - 2020-7 · 3 yrs 9 mos

Mumbai Metropolitan Region

Strategic Alliances: Secured high-value partnerships with influencers and key industry stakeholders in the "Mom & Baby" category, significantly increasing brand equity. Lead Acquisition: Negotiated strategic brand collaborations that expanded market exposure and generated qualified leads

Sr.Brand Marketing & Communications

Lauren

2014-5 - 2016-11 · 2 yrs 7 mos

Mumbai Metropolitan Region

Performance Marketing: Executed integrated campaigns that resulted in a 10% increase in lead generation. Client Training: Led social workshop trainings for enterprise clients including SBI, HDFC Life, and IOT on IBM social collaboration tools. Digital Presence: Managed the corporate website and LinkedIn/Facebook strategy to maintain brand consistency and drive engagemen

Advertising & Marketing Professional

Jashn

2012-11 - 2013-5 · 7 mos

Powai

PR & Production: Managed PR for fashion shows and celebrity photoshoots featuring Brand Ambassador Celina Jaitley. Retail Strategy: Oversaw visual merchandising and advertising layouts for standalone and mall-based outlets Pan-India

Strategic Account Planner

NAC ADVERTISING INDIA PRVT LTD

2011-11 - 2012-11 · 1 yr 1 mo

Bandra, Mumbai

Client Servicing Link between the client and the agency. Placing & sourcing the advertisements for the clients in newspapers, radio, TV Providing them best and effective rates for schemes or releases. Understanding brief from Clients. Come up with new & innovative concepts of for brand awareness. Create and plan communication as well as prepare different approaches for product/services. Presenting new and innovative concepts to suit the product communication message. This profile has helped me discover writing skills (copy) for marketing collateral & advertisement material for medium sized clients. Also given a concept for TVC commercial.

Management Trainee

PwC Acceleration Centers

2008-5 - 2008-9 · 5 mos

Mumbai Area, India

Management Trainee conducting internal audits for our clients. Studying the different departments, engaging with customers for information. Analysis & Creation of Audit reports