Ava C.

- Engineering human-centric paid social campaigns, translating brand goals into measurable, magnetic experiences across all major platforms - Cultivating key relationships with platform partners - Translating real-time data and turning insights into actionable optimization strategies - Pioneering the evaluation and rapid implementation of emerging ad products and technologies Clients: - Columbia Sportswear - RaceTrac - T. Rowe Price

- Designed and carried out communication strategies that align with clients’ goals, ensuring cultural relevance and impact during key campaigns - Stayed up to date with emerging social media trends, platform best practices, and industry developments to maintain a competitive edge - Worked closely with creative directors, designers, and other specialists to create compelling, purpose-driven content - Crafted and executed internal communication plans to keep teams informed and engaged throughout the duration of campaigns Clients: - Xfinty - Empower Insurance - Zaxby's

- Oversaw and implemented daily social media strategies for key clients in healthcare and beyond - Refined and enhanced client social profiles to boost visibility and strengthen brand identity - Leveraged analytics tools to track performance metrics and provide insightful client reports - Kept a pulse on platform changes and emerging trends to apply the most effective strategies Clients: - Janssen Biotech + Pharmacyclics (Imbruvica) - Phantom Pharmaceuticals (Voquezna) - Boehringer Ingelheim and Eli Lilly and Company (Jardiance) - Lundbeck Biopharmaceutical (Vyepti)

- Organized and managed both current and upcoming media assets to ensure seamless access and usage - Coordinated and set up meetings with important internal and external stakeholders - Oversaw accurate billing and invoicing processes across various healthcare and media partners - Retrieved and compiled data from multiple database platforms for analysis and reporting

- Maintained and elevated the showroom environment aesthetics; while driving sales performance and engaging with guests - Championed sustainability-first values and communicated Reformation’s eco-practices

- Collaborated with the Director of Marketing to develop compelling content for a range of clients - Designed and delivered targeted content and copy for social media posts, email marketing, and community engagement initiatives

- Authored and refined a professional article for the internal monthly newsletter, focusing on key mental health topics and terminology - Created a promotional video, using Canva, to showcase the organization's storytelling and impact

- Oversaw day-to-day store functions, including team scheduling and inventory replenishment - Motivated sales associates to deliver friendly and knowledgeable service to the community - Met sales targets, managed budgets, and refined merchandising tactics

- Assisted guests in finding the right products, answer questions, and ensure a positive in-store experience - Processed sales, returns, and exchanges efficiently while maintaining a friendly, welcoming attitude at FOH - Stocked merchandise, arranged displays, and worked collaboratively with team members to keep the store running smoothly. - Learned and exemplified leadership attributes, leading to a promotion