Autumn Lamb, MBA

Director of Marketing and Brand Strategy @ GSP - THE AMERICAS

About

Autumn Lamb is an innovative professional pivoter of all things marketing in the Aftermarket Automotive Industry. Through Autumn’s career path, she has been able to sow the seeds of her marketing capabilities and lay the foundation for several automotive companies. Her educational background is clearly demonstrated through her actions and applied in all facets of her work. With over 10 years in the Automotive industry, Autumn has been able to quickly acclimate to her career environment and understand the marketing needs of the company. As an ambitious person, she challenges herself to learn new things, discover new opportunities, and take risks. She strives to always work hard and let her effort be her voice. Autumn is a firm believer in the importance of company culture and teamwork. Her personal and professional experience has taught her that success is not a one-person achievement but a collaborative group effort. In order to execute effectively externally, a company must operate efficiently internally. She constantly educates and refines herself to become a better person and improve her operations. She enjoys meeting new people and learning new perspectives. She is always open to opportunities that grow her knowledge and experience.

Country

United States

City

Boiling Springs

Industry

Automotive

Skill

Marketing, Multi-media Marketing Campaigns, Social Media, Facebook, Microsoft Office, Public Relations, Teamwork, Leadership, Microsoft Word, Public Speaking, Communication, Instagram, Marketing Communications, Strategic Communications, HootSuite, Adobe Acrobat, Photoshop, Social Media Marketing, Twitter, Snapchat

Experience

Director of Marketing and Brand Strategy

GSP - THE AMERICAS

2025-1 - Present · 1 yr 9 mos

Marketing Manager

GSP - THE AMERICAS

2019-5 - 2025-1 · 5 yrs 9 mos

Marketing Coordinator

Gibson Performance, Inc.

2017-12 - 2019-5 · 1 yr 6 mos

Corona, California

Marketing Coordinator

EGR

2017-2 - 2017-12 · 11 mos

Ontario, California

Core Competencies Website management - Client relations - Strategic planning SEO (Search Engine Optimization) and generation of inbound traffic - Internal and external content development Marketing Coordinator Dynamic marketing coordinator who undertakes complex task, meets strict deadlines, and exceeds expectations. Possesses practical knowledge in marketing and communication fields. Applies strong planning and analytical skills to inform senior management of strategic goals that have been achieved as well as maintaining in-progress goals effectively. Objectives Collaborate with sales to discuss leverage how we can leverage content to nurture leads, close deals, and develop rebate programs Develop, implement, and execute event schedules to include objectives, strategies, and an event analysis to focus on improvements for future shows Research market broad demographics and conduct plans of actions to achieve marketing goals Update and maintain customer relations to reflect our current target verticals Cultivate relevant, original, high quality content as well as administrating through multiple social platforms: Twitter, Facebook, Instagram, and Youtube Expand the growth of social media platforms (Instagram and Facebook) by 50% by using analytics and self-developed content posted through a social media manager. Oversee and create all marketing material internally and externally Control website content and development Establish both sponsorship and brand ambassador program which includes: creation of application form and managing all processed applications and communication.