Austin V.

• Drove $15.6MM+ in new to brand revenue by building full funnel performance marketing programs, reallocating budgets to high return audiences, and segmenting campaigns by growth objective. Improved blended ROAS 5x and lifted average ROAS to 18+ in 3 months by tightening keyword isolation, optimizing bids, and aligning media strategy to high intent search behavior. • Exceeded retail media revenue targets by $40MM while increasing CTR from 0.50% to 0.78% through audience refinement and creative optimization. Increased CTR 14% and conversions 3% in 8 months by deploying lifestyle led Sponsored TV and improving multi channel targeting across retail media platforms. • Eliminated $250K+ in wasted spend in 2 months by segmenting categories and implementing disciplined negative keyword and query control strategies. • Built GA4 and Power BI dashboards to unify ROAS, CAC, and engagement data, accelerating optimization cycles and reducing customer acquisition cost by $6+ through refined bidding and audience strategy. • Led PDP and creative optimization across Amazon and marketplace channels, delivering a 2.3x conversion lift through improved imagery, sequencing, and structured A/B testing. Scaled retail media network revenue 400% year over year by restructuring search campaigns, harvesting high intent queries, launching Sponsored TV and CTV, and activating new RMNs including Tractor Supply, Petco, and Blain’s. • Directed internal teams and agency partners to implement Salsify and standardize PDP content workflows, improving ROAS consistency and reducing content errors across retail partners. • Integrated customer feedback across paid, affiliate, and organic channels to inform product strategy, driving SKU durability upgrades and repositioning a legacy product that generated $5MM in incremental annual revenue.

• Eliminated $250K+ in wasted spend through category segmentation and improved negative keyword strategy. • Integrated customer-feedback loops across paid, affiliate, and organic channels to inform product development, leading to durability upgrades on key seat cover SKUs and repositioning an aging lunch cooler as an online exclusive that generated an additional $9MM annually.

• Increased new customer signups 25% in six months by optimizing Meta, Google, and TikTok performance funnels. Improved LTV 10% through retention-focused email/SMS and enhanced subscription programs. • Grew Amazon-directed brand awareness 232% through integrated influencer and organic campaigns. • Reduced stockouts from 76% → 6% using Power BI demand forecasting while maintaining a 98% buy box rate.

• Scaled paid and organic campaigns across US/EU/AU markets, driving 42% traffic growth and 37% more new customers in 60 days. • Managed $40K+ monthly budgets, reducing Customer-Acquisition-Cost (CAC) 18% and increasing conversions 1.8× through improved audience segmentation.

• Drove 30% average sales growth for Direct-To-Consumer (DTC) and Consumer Packaged Goods (CPG) clients through omnichannel growth systems and unified audience strategies. Managed seven-figure budgets across Amazon, Walmart Connect, Target Roundel, Meta, Google, Instacart, and emerging Retail-Metail-Networks (RMN), optimizing spend toward highest-return audiences. • Built integrated paid + organic systems generating a 400% Return-On-Ad-Spend (ROAS) lift and 40%+ new-to-brand customer growth. • Developed full-funnel acquisition and retention programs (email, SMS, affiliates, TV, RMNs) supporting sustainable category expansion.

• Launched the brand’s first trade-in program, increasing new flagship product sales 150% and powering a 5,000-unit charity initiative. • Improved PDPs and checkout flow through structured A/B testing of imagery and layout, achieving a 35% conversion lift.

• Executed new SEM and paid social programs fueling 65% revenue growth and increasing retention through stronger creative and targeted bidding strategies.