Austin Streitmatter
Analyst, Strategy & Analytics— PGA Tour Events @ PGA TOUR
About
As a lifelong sports fan I've seen the effect that sports has on us as people. I take insights from data and use that to empower strategic decision making to assist teams and brands in better connecting to their fans to continue creating these memories that the world of sports provides. Currently working as an Analyst for the Strategy & Insights team of the PGA Tour Events Business Intelligence team focused on reporting and prescriptive analysis for our portfolio of events. Formerly with the Minnesota Vikings assisting in creating meaningful insights that help inform decision making across the organization for both short-term and long-term impact. I am a graduate of Samford University's Sports Marketing program double majoring in Marketing and Management with a concentration in Data Analytics in addition to starting Afternoon Analytics; a sports podcast and website. I am a positive-minded leader who excels at analyzing, problem-solving and motivating others to work together toward common goals. I have a natural curiosity about cause and effect, relationships within data and why people do what they do which drives my problem-solving abilities and approach to challenges.
United States
Jacksonville
Sports
Data Build Tool (DBT), Microsoft Dynamics CRM, Salesforce.com, SQL, R (Programming Language), Tableau, Microsoft Power BI, Snowflake, Microsoft Excel, Data Visualization, Formstack, AWS S3, R Shiny, Qualtrics, IBM SPSS Statistics, Visual Basic for Applications (VBA), Relationship Development, Critical Thinking, Strategic Planning, Business Strategy
Experience

Co-Founder and Lead Editor
- One of 2 CoFounders in creating Afternoon Analytics, a sports website designed to create easy to digest and fun sports articles while still incorporating big data points. - Edit video and produce questions and discussions for a summer podcast entitled After Hours through Afternoon Analytics. - Oversee all content for consistent structure and flow in addition to any grammatical corrections or formatting tweaks.

Data & Analytics Associate
Eagan, Minnesota, United States
- Gather data through multiple SQL queries to create a dashboard representing the health of our email marketing platforms by different segmentations and splits. - Prepare data and advise on both long-term and short-term goal and KPI creation on the organizational, departmental and team level. - Aggregate data from external sources, Business Strategy and Analytics team, and Ticket Office to create multiple iterations of show rate and attendance predictive models designed to be used and effective at any point throughout the year from Single Game On Sale to Day of Game. - Provided senior leadership an in-depth look at an intensive tentpole event. Assessment focused on KPI achievement, target audiences’ behavior, revenue generated and recommendations for future events effectiveness. - Work alongside CRM & Insights manager to maintain integrity of Microsoft Dynamics and KORE CRM system. - Evaluate 2023 business year and strategic planning for the future by compiling and visualizing trends from contact and fandom growth to health of email campaigns and more. - Rebuild a database/fan Persona model that is less reliant on survey data and is more flexible in use time by the organization.

Project SAMson Analytics Team Lead
- Worked alongside Strength and Conditioning coaches for Soccer, M/W Basketball, Volleyball etc in analyzing data to visualize areas of improvement in our athletes as well as prepare them for game day by maximizing progress in the weight room while not taking away from peak game performance. - Designed and executed writing of R Shiny applications for automatic cleaning of EliteForm data from file upload as well as instant view dynamic athlete dashboards.

Project SAMson Analytics Project Intern
- Worked alongside Strength and Conditioning coaches for Soccer, M/W Basketball, Volleyball etc in analyzing data to visualize areas of improvement in our athletes as well as prepare them for game day by maximizing progress in the weight room while not taking away from peak game performance.

Data Analyst and Team Member - LADFx76
- Researched effect of a philanthropic campaign on brand recognition and perception specifically when looking at a Sports Property, a Sports Property's Non-Profit and a Sponsor brand. - Analyzed over 1000 points of data to determine correlation and potential trends in viewership and generosity. - Presented a marketing/campaign strategy to Team's Non Profit division and sponsor brands to increase brand reliability, perception and positive connotation.

Data and AI Intern
- Worked in Azure Databricks to assist in generating proof-of-concepts for 3 different Data Engineering projects. - Utilized PowerBI, Python and Excel to generate a dynamically updating visual running alongside of a predictive model. - Created and presented a Lunch and Learn on an image de-noiser with 2 others for over 150 people.

Private Math Tutor
Tutoring
Clearwater, Florida
- Served as a private math tutor for students and not only helped them improve their skills in math but also provide them with advice on what math classes to continue taking in order to foster their respective success.
Austin Streitmatter's Contact Information
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