Austin McKenna
Senior Director, Brand Strategy @ YETI
About
Veteran brand builder, team leader, and idea disciple, operating at the confluence of creativity, strategy and culture. Broad experience across category, geography, and discipline. Equally comfortable noodling on Fortune 500 brands as with niche concerns. I like to make things. I also like to break things.
United States
Austin
Broadcast Media
Integrated Marketing, Digital Strategy, Creative Strategy, Digital Marketing, Interactive Marketing, Advertising, Creative Direction, Interactive Advertising, Outdoor Advertising, Brand Architecture, Social Media Marketing, Mobile Marketing, Online Advertising, Social Media, Marketing Communications, Digital Media, Content Strategy, Brand Development, Lead Guitar, Creative Problem Solving
Experience
Senior Director, Brand Strategy
YETI
Austin, Texas, United States
Group Account Director
McGarrah Jessee
Clients under management: LYFT, YETI, Shiner Beer, Guitar Center, Costa Sunglasses, 4Ocean, Chaco
Brand Director
Anomaly
Clients under management: Converse, Umbro
Account Director
StrawberryFrog
Clients under management: Heineken, Walmart, Disney, Natura Brasil, Scion, Bank of Montreal
Account Director
Amalgamated
Clients under management: Ben & Jerry's, New Belgium Brewing, FUSE TV
Director of Business Development
Juno
Owner
Post-Southern Productions
Develop, produce, direct and distribute original broadcast content.
VP Management Supervisor
FCB New York
Account Executive
Doig, Elliott, Schur
Education
University of Virginia
English Language and Literature/Letters
Austin McKenna's Contact Information
Phone
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