Vivian Li

Vivian here — a customer-centric global business developer with 7+ years of experience in the 4x4 LED lighting industry. I’ve worked closely with clients across the U.S., Australia, Russia, Southeast Asia,and Latin America, and understand how to adapt to different market rhythms and buyer preferences. From driving lights to light bars to work lights to led headlight, I specialize in quickly matching the right product to customer needs and offering customized solutions. I've led project collaborations with some major brands, turning ideas into successful launches across global markets. What I love most about sales is the human side of it — building trust, solving problems, and growing together with clients. Whether it’s developing a new project from scratch, managing tight lead times, or ensuring smooth communication, I always aim to bring genuine care and professionalism to every step. Outside of work, I’m someone who finds joy in sunshine and springtime. I also practice voice training after work to strengthen my expression skills — because I believe “soft power” is just as important as business acumen. Let’s connect and talk about global markets, product strategies, or simply share thoughts on international trade and communication. Always happy to exchange ideas!