Aurélie Durand
Brand Experience Director @ Cegid
About
Results-driven manager with extensive expertise in the creation and implementation of brand and product strategies, leveraging all marketing and communication channels. Fluent in French, English, and Spanish, I have led complex international projects, managed multicultural teams, while balancing global vision with local challenges. My ambition is to design impactful initiatives that enhance customer satisfaction and drive business performance.
France
Paris
Marketing & Advertising
Management, Gestion du changement, Gestion d’événements, Marketing de contenu, Développement de l’innovation, Management de projet, Stratégie de marque, CRM, Media planning, Sponsoring, Réseaux sociaux, Marketing Communications
Experience
Brand Experience Director
Cegid
Paris
Professional Women's Network member
PWN Global (Professional Women's Network)
Ville de Paris, Île-de-France, France
Head of Campaigns
EBP – Business management solutions
Île-de-France, France
Marketing communications consultant
Freelance
Paris et périphérie
Developing tailored marketing strategies for clients in the cultural and sports sectors, enhancing brand awareness and audience engagement.
Social media, content and cultural sponsoring manager
CUPRA
Barcelone, Catalogne, Espagne
Spearheaded social media strategies, growing Instagram followers and increasing media value. Launched TikTok and Twitch channels, creating content that resonated with younger, music-loving audiences. Defined and managed content creation across all brand platforms, covering territories ranging from sports to design (FC Barcelona, Padel, e-Racing, music...). Managed partnerships with key music industry players, including Primavera Sound and Boiler Room. Oversaw brand ambassador contracts, ensuring alignment with strategic objectives, over reaching ROI. Directed budget, direct reports and coordinated with project stakeholders.
Advertising manager
SEAT S.A.
Barcelona, Catalonia, Spain
Led global advertising campaigns for electric vehicles and SUVs across 70 markets (TVC, OOH, print, CGI, digital) Collaborated with creative agencies to produce high-impact visuals and compelling brand narratives. Managed a budget, direct reports and supervised a cross-functional team.
Event and Marketing Manager
SEAT S.A.
Barcelona, Catalonia, Spain
Steered 20 markets towards global marketing guidelines and strategy. Planned and executed events, maintaining consistent branding.
Marketing coordinator
Volkswagen Group France
Ville de Paris, Île-de-France, France
Coordinated CRM, media, retail marketing and advertising, including a campaign production “Tour de France”.
Advertising, Media & Retail Marketing Coordinator
Nissan West Europe – France
Trappes
Media planification, dealers support, Models launch. Campaign cocreation with Lolita Lempicka.
After Sales Communication Coordinator
Nissan West Europe – France
Event production, internal communication, incentives, merchandising.
Regional Sales Assistant
Nissan West Europe – France
Field forces support and retail communication.
Event assistant
Nissan West Europe – France
Trappes
Paris Motorshow, RMC Snow Tour, local motorshows
Education
ISCOM
Communication et Publicité
Spé. techniques journalistiques
Aurélie Durand's Contact Information
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