Aura Macias Manueco 🚀

- Oversaw communication for a portfolio of 40 international hotels, including 12 with ful strategic management: developed content strategies, editorial planning, and artistic direction for high-end properties - Managed 360° communication projects from concept to delivery, including brand-specific content (reels, stories, posts, print materials, brand guidelines), influencer partnerships, print campaigns, photo/video production and performance tracking - Organized and participated in lifestyle photo and video shoots - Delivered measurable results (e.g. +25% Instagram folower growth) through coordinated campaigns - Improved and created internal processes, monitored, analyzed, and presented KPIs - Designed the logo and ful visual identity for a new restaurant, Papalito - Supported CRM campaigns through newsletter creation, and content coordination to drive user engagement and brand loyalty.

- Created engaging content for Instagram and TikTok - Developed a visual storyteling approach consistent with the brand identity - Designed print to promote the company and increase sales - Coordinated creative teams and stakeholders with a collaborative leadership style

- Optimized the content and structure of the hotel’s website, increasing international visibility (+150% in international visitors by translating the site into FR/EN/ES) - Coordinated and trained a multilingual team to enhance the guest experience - Contributed to improving the hotel’s e-reputation by increasing the number of positive reviews - Led a multicultural team with strong emotional intelligence and active listening - Resolved guest issues calmly and effectively, improving customer satisfaction

- Managed customer relations in three languages (FR/EN/ES) in-store and during events - Promoted Mexican gourmet products through tastings and live demonstrations - Participated in coordinating brand workshops and pop-up instalations - Built lasting client relationships through empathetic, multilingual service - Adapted quickly to live event environments with a collaborative mindset

- Coordinated media coverage and professional athlete interviews - Provided live translation in three languages (FR/EN/ES) - Contributed to the communication strategy and media planning

- Bilingual track: M1 in English (communication & graphic design), M2 in French (artistic direction) - Final project – Handitalent: designed a training platform for workplace inclusion of people with disabilities (market study, business plan, communication strategy, financial modeling, and user testing phase) - Elected class representative: organized events and served as a liaison between students and the administration - Monthly Adobe seminars: strategic and creative responses to real-world briefs