Guto Cunha

• Offering strategic and personalised marketing services and project management, developing online and offline solutions according to client needs • Advising companies and marketing agencies (Agencia Markup, Banco Safra, Colgate, LG Electronics) with strategic marketing planning, conducting market/audience research, customer behavior and developing tailored projects and campaigns both online and offline • Managing projects, defining the team, resources and budget needed, as well as developing content for lectures about Social Media techniques

Digital communication agency, turning traditional businesses into digital. • Responsible for the agency’s day-to-day operations, such as key account management, and team management, building and maintaining high-profile influential relationships • Managing accounts of major clients, such as Mercedes-Benz, Unimed Insurance, Samsung, Johnson & Johnson, Rossi, Esser, Hypermarcas, FEI, CCR, STB tv Channel, Café Orfeu, RB Investment and FreeCô • Maintaining a team of 7 people highly motivated by assessing line functions, which ultimately enhances staff skills and increases productivity • Managing budget and revenue (average of BRL 5mi) to ensure profitability and cost control • Leading an important startup launch, participating in the whole business development process and helping with marketing initiatives, achieving a revenue growth of 300% in 2 years Achievement: • Recognised in the Agency for excellent Customer Service and Project management – the Agency became the second-best digital Agency in Brazil, according to a 2019 Industry-wide customer survey • Won a top of mind award in the insurance sector, through the development of Seguros Unimed's first national media campaign with a commercial film produced in London - UK • Increased client's ecommerce revenue by 20% in 2 years and reached monthly sales targets, as well as average ticket and gross value, by managing digital branding strategies • Delivered a successful case of Christmas for Mercedes-Benz, managing to enter in the Guinness Book of Records • Won the YouTube Ads Leader Board award as the most viewed YouTube video in Brazil with the launch of a product for a client

• Managed key accounts, such as Unimed and HBO, delivering budget revenues and exceeding sales targets • Managed a range of strategic campaign projects across BLT and Digital, ensuring that campaigns met the brief provided, leading a team of 3 people, monitoring and assessing their performance • Developed the launch of an HBO series by managing Social Media campaigns and building a strong business relationship with influencers • Negotiated and managed sponsorship for a major Brazilian football team – Palmeiras – and also with Brazil’s national football team (CBF) for a client

• Responsible for high value and key accounts (Souza Cruz - Lucky Strike, Cerveja Devassa, Cereser e Nutrimental – Nutry) by managing a range of campaigns and events from project scoping and planning up to implementation, delivering all within agreed timing • Coordinated client events and support teams, providing excellent client service, developing sales campaigns and promotions, making sure services were delivered in time • Developed and implemented strategic initiatives designed to optimise the performance of the accounts, increasing volume growth, market share and profitability  • Managed various operations in the agency, being in charge of online and offline marketing campaigns, communication strategies, financial control and also organising events • Looked after client-related expenses as previously budgeted while exceeding client expectations in terms of service commitment level

• Offered outstanding service to major clients, such as UOL, Claro, UNICEF, NET, Hospital São Luiz, Samsung, Banco Real e Banco Santander), exceeding their expectations, managing multiple projects, delegating and monitoring marketing tasks, scoping out and implementing project plans within agreed timing • Led marketing projects across offline (direct marketing) campaigns and retail marketing, overseeing a team of 4 people, preparing creative briefs, sending proofs and drafts to the client, ensuring accuracy • Daily creation and execution of project work plans, managing campaigns across strategic planning, deadline and implementation, and also overseeing third party work deliveries • Prepared daily reports on status and deliveries, managing and controlling finance of accounts in order to ensure profitability • Successfully managed the online and offline direct marketing campaign for Santander Bank´s high-income segment, renewing the bank´s entire portfolio of products and communication • Participated in the UOL – online Games platform, managing the creation of a visual identity and leading a communication campaign

• Participated in the development of the marketing team, building processes and work routines from scratch • Responsible for creation and production of print and digital newsletters (email mkt), organised relationship events with car dealers