Emily Au

Regional General Manager @ Maison Francis Kurkdjian

About

-Seasoned executive in brand management across continents with an emphasis on APAC markets. -All rounded experience in headquarter, regional & local role for strategic planning, sales & marketing, product development, communications, finance, commercial negotiation, retail operation, PNL responsibility, team management. -Solid MNC background: L’Oréal (HQ based), Hermès (HQ based), LVMH (Regional & local). ESSEC MBA Luxe 2009 - Paris, France Native- Cantonese; Fluent- English, French, Mandarin, Taiwanese

Country

City

Hong Kong SAR

Industry

Cosmetics

Skill

Brand Management, Business Development, Crisis Management, Luxury Goods, International Marketing, Marketing Communications, Public Relations, Cosmetics, Marketing Strategy, Corporate Communications, Event Management, Marketing, Market Research, Product Marketing, Advertising, Strategy, Fashion, Competitive Analysis, Business Strategy, French

Experience

Regional General Manager

Maison Francis Kurkdjian

2021-9 - Present · 5 yrs

Hong Kong SAR

-Responsible for Asia- subsidiary, distributors and direct operation -Manage teams of Sales, Marketing, Communication, Training, VM & Store Planning, Business Control -Business Development, PNL responsibility

Greater China Brand General Manager

Maison Francis Kurkdjian

2021-1 - 2021-9 · 9 mos

Hong Kong SAR

- Fully responsible for the P&L of Greater China for both local market and travel retail - In charge of Chinese traveller business in Asia - Leading on China subsidiary set up & strategy development

Asia Pacific Brand Manager

Maison Francis Kurkdjian

2018-6 - 2020-12 · 2 yrs 7 mos

Paris & Hong Kong

LVMH Perfume & Cosmetics BU - Set up Asia Pacific regional office - Managed business plans of distributors and retailers in 11 countries to strengthen the presence of the Maison in the region - Responsible P&L of Hong Kong & Macau direct operation - Developed strategy to enter China

Area Manager- High Jewellery

Hermès

2017-11 - 2018-4 · 6 mos

Paris Area, France

- Developed the Greater China business to ensure the region focusing the growth of high jewelry business - Prepared store opening and reopening, commercial events and train the sales staff - Analyzed the sales, stock replenishment, competition landscape and helped markets solve daily store operation issues

Marketing Manager (APAC, Middle East & Africa)

Hermès

2015-8 - 2016-7 · 1 yr

Paris Area, France

Hermès Parfums Division - Defined launch plans, media plans and retail plans execution for 2 zones - Facilitated the development of regional specific products and projects - Developed policy and guideline to reinforce the local operation and share the best practices between zones

International Senior Product Manager

Yves Saint Laurent Beauty

2013-10 - 2014-9 · 1 yr

Paris Area, France

L’Oréal luxury product division - Built make up product 3 year development plan (All categories with a strong focus on Asia Pacific) - Developed product concept in response to consumer insights and competition - Orchestrated the product development & 360 action plans with external agencies and internal teams (R&D, Factory, Supply Chain, Studio, Trade Marketing, Merchandising, Digital, Retail Education & countries)

Project Manager, Garnier, Asia Pacific Zone

L'Oréal

2010-4 - 2013-9 · 3 yrs 6 mos

Paris Area, France

L’Oréal Consumer Product Division - Defined regional product and media strategies to ensure one brand equity & spirit across the region - Recommended country’s local marketing and action plans to augment results and grow market share - Solved various operational problems and developed specific products and formats for the region - Categories: Female & Male facial skincare, Body & Deodorant, Hair care & Hair color

Post-MBA internship, L'Oreal Paris, Asia Pacific Zone

L'Oréal

2009-8 - 2010-1 · 6 mos

Paris Area, France

Manager

Strategic Financial Relations Limited

2004-9 - 2008-8 · 4 yrs

Largest financial consultancy in Hong Kong who manages public relations and investor relations for listco and IPOs on Hong Kong Stock Exchange - Led media and investor relations for clients - Developed communication plans and publicity materials e.g. press releases, corporate video, advertising, reports etc. - Completed 9 IPOs, managed over 30 retainer clients and organised over 100 diverse events: conferences, interviews, store openings, product launches, road shows, seminars (maximum attendance up to 300 people)