audrey pouydebasque

* La Redoute is one of the biggest e-commerce website in France. * I was in charge of co-marketing campaigns for brands like Levi's, Converse or Tommy Hilfiger. I worked closely with the account managers and more than 50 brands in order to : * plan the seasonal media strategy * create, launch, follow up on the campaigns using various platforms, softwares and partners : banners and site covering (through DFP), inserts and sponsored merchandising, emailing, audience targeting and Facebook ads

Audited Twitter accounts of the network and provided recommandations

* Create and plan the global marketing strategy, calendar and budget for a startup, as well as: * Online Advertising (Adwords, Facebook, Twitter, Youtube) * Content Creation and Distribution * Social Media Management * Emailing Campaigns * Project Coordination (video, translation, events...) * Competitive Analysis * Preparation of the product launch (research of tools, initiate an ambassador's program, create an online FAQ, and more...) * Customer Service

Create, upload and follow up on paid media campaigns

Coordinate - campaigns and competitor monitoring for a retail brand

Worked with a media consultant (online and offline media) on daily tasks for three accounts : coordinate campaigns (proposals, media planning, follow up, reportings) and competitor monitoring

* Create, upload and follow up on paid media campaigns (Adwords, Facebook, Twitter) * Content Creation for a retail blog * Create reports of campaigns, analyze data and provide recommandations