Audrey Levitan

Leading marketing and business development at Predactiv, I drive brand transformation, revenue growth, and strategic partnerships, positioning the company for long-term success in the evolving data and technology landscape. Key Achievements: ✅ Brand Transformation & Market Positioning – Spearheaded the full rebranding of ShareThis to Predactiv, crafting a compelling brand narrative, overseeing execution, and leading stakeholder communication to establish a foundation for sustained growth. ✅ Revenue Acceleration – Delivered a 4X return on marketing spend by implementing a robust product marketing framework and sales enablement strategies, driving the successful launch of new products and solutions. ✅ Cross-Functional Leadership – Unified Marketing, Sales, Product, and Engineering teams to ensure alignment between brand evolution, go-to-market strategy, and product innovation. ✅ Innovation & Product Strategy – Led the development of The Predactiv Data Platform, shaping its market positioning and ideating new data solutions to strengthen competitive advantage. ✅ Business Development & Strategic Partnerships – Drove business growth by forging high-value partnerships and collaborating across teams to address key challenges and unlock new opportunities. ✅ Executive Communications & Thought Leadership – Shaped the company’s strategic messaging and communications roadmap, ensuring consistent and impactful market engagement.

Recruited by CEO Tom Wilson as a direct report to lead ten high-impact teams (traditional & digital media, strategy, finance, research, UX, PMO, data analytics, data engineering, and leads/acquisition), managing 150+ associates along with agile and cross-functional teams. Chosen by Wilson for special initiatives, including an innovation team and a leadership role in a workstream of Allstate’s Transformative Growth initiative—a multi-year effort to modernize and expand the company’s market position. Key Achievements: ✅ Strategic Advisory & M&A Leadership – Evaluated 15+ M&A initiatives, serving on the multi-disciplinary team that recommended Allstate’s $4B acquisition of National General, a transformative deal for the company. ✅ Operational Efficiency & Cost Optimization – Reduced non-working spend by $42M by streamlining operations, eliminating 125 vendors, renegotiating contracts, and in-housing marketing operations and digital media buying—establishing a best-practice model for the broader organization. ✅ Revenue & Media Optimization – Managed a $1B marketing budget, optimizing media spend through data-driven ROI analysis. Transformed media strategy by integrating linear and digital buys, driving cost efficiencies while improving performance. ✅ Customer Acquisition & Growth – Increased leads and policies by 23–56% through a revamped data strategy, improved channel routing, and lifetime value bidding optimization, significantly enhancing customer acquisition efficiency. ✅ Innovation & Consumer Experience – Spearheaded the launch of pre-fill capabilities, improving quote-to-visit rates by 34–44% and enhancing the consumer experience. Developed Allstate’s first-ever consumer segmentation model and led 150+ research studies, setting the strategic direction for growth.

Led a sales team focused on expanding revenue in the data solutions business, driving strategic partnerships and go-to-market initiatives to accelerate growth. Key Achievements: ✅ Revenue Growth & Sales Leadership – Led a high-performing sales team to expand market share and drive revenue growth in the data business. ✅ Partnership Development – Collaborated with key partners to develop and launch new offerings, strengthening Valid’s position in the market. ✅ Industry Thought Leadership – Represented the company at events and conferences, supporting marketing efforts by engaging with industry leaders and showcasing Valid’s solutions.

Led the development and execution of innovative data-driven strategies to accelerate sales growth and expand Epsilon’s market leadership in audience solutions. Key Achievements: ✅ Pioneering Product Innovation – Led product management for the industry's first transactional data product, collaborating with Engineering and Sales to ensure a successful go-to-market strategy and adoption. ✅ Strategic Advisory to Leadership – Served as a key advisor to the President of Epsilon’s data division, presenting strategic opportunities to drive revenue growth and expand market share. ✅ Cross-Functional Leadership – Aligned Product, Sales, and Engineering teams to create high-impact solutions, enhancing client engagement and revenue potential.

Drove enterprise sales growth by strategically selling data products to large accounts, surpassing revenue targets and expanding market penetration. Key Achievements: ✅ Exceeded Revenue Targets – Achieved 300% of quota in Q1 and 130% of annual goal, significantly outperforming expectations. ✅ Enterprise Sales Strategy – Built strong client relationships and developed customized data solutions, driving sustained revenue growth. ✅ Account Expansion & Customer Acquisition – Identified new business opportunities and secured key enterprise clients.

Led a $150M global data and decision sciences business, managing a team of 40 associates while driving revenue growth and data monetization strategies. Key Achievements: ✅ Revenue & Business Growth – Developed and executed strategic initiatives to maximize Acxiom’s data assets, driving market expansion. ✅ Leadership & Team Management – Led a cross-functional team, fostering innovation and operational efficiency. ✅ Partnership Development – Collaborated across internal teams and external partners to enhance data solutions and profitability.

Led the development and launch of Audience Propensities (March 2013), an off-the-shelf data asset that generated $10M in incremental revenue in its first year and later became a $100M annual revenue stream for Acxiom. Key Achievements: ✅ Award-Winning Product Launch – Successfully launched Audience Propensities, which won the Stevie Award for "Best New Product." ✅ Go-To-Market Strategy – Partnered with Marketing, Sales, and PR to develop pricing strategies, collateral, and sales training programs. ✅ Sales Enablement & Team Leadership – Managed a 30-person team, driving adoption and revenue growth through sales support and training.

Managed a team of 8 consultants and 8 statistical analysts, supporting the $300M data business by leading strategic consulting engagements across multiple industries. Key Achievements: ✅ Consulting Leadership – Led cross-industry consulting engagements to optimize client marketing and data strategies. ✅ Sales Enablement – Partnered with Sales to develop and implement data-driven solutions that enhanced revenue generation. ✅ Operational Strategy – Streamlined consulting processes to drive efficiency and performance.

Served as a subject matter expert in Retail, CPG, and Automotive, supporting sales of analytics and data solutions. Key Achievements: ✅ Product Innovation – Developed and launched a “Customer Value” product, a repeatable solution that was widely adopted across industries, optimizing marketing spend. ✅ Industry Specialization – Consulted for Automotive, Retail, CPG, and Media, providing data-driven insights to major brands. ✅ Acxiom & TransUnion Experience – Worked at TransUnion for 3 years while retained by Acxiom as an analytic consultant, before being rehired by Acxiom as a Team Leader in the Global Consulting Group and later promoted to Consulting Services Leader.

In this role, I led a team of four analysts focused on CPG clients. I was responsible for sales, marketing, survey development and analytics.

After working as an analyst with strong client relationship skills, I was promoted to a business development specialist where I wrote proposals and proactively sold analytic projects to our packaged goods clients.

I was an analyst in the circulation department. I used SPSS to build models to target the catalogs and mail pieces. Additionally, I conducted response analyses, set up test designs, and made marketing recommendations to senior management.