audrey hyatt

avp, marketing program manager, consumer deposits

About

Marketing Program Manager at Wells Fargo Insurance

Country

united states

City

minneapolis

Industry

marketing and advertising

Skill

marketing communications, direct marketing, marketing strategy, marketing, copywriting, leadership, strategic planning, vendor management, corporate communications, budgets, internal communications, email marketing, product marketing, strategy, integrated marketing, lead generation, analytics, online marketing, brand management, marketing management, management, project management, copy editing, problem solving

Experience

avp, marketing program manager, consumer deposits

wells fargo

2019-1 - Present · 7 yrs 9 mos

marketing consultant

wells fargo

1999-1 - 2013-1 · 14 yrs 1 mo

* Joined Wells Fargo Insurance as a Marketing Consultant 1 and was recognized for superior performance by being promoted to Marketing Consultant 2 and Marketing Consultant 3 * Executed marketing campaigns and supported pilots with Regional Banking * Developed and managed the Team Member Insurance Program and exceeded lead goals each year * Managed the ECPR offer program * Coordinated recognition program and events for team members

avp, marketing program manager

wells fargo

2013-3 - 2018-1 · 4 yrs 11 mos

* Planned, developed and managed implementation of enterprise campaigns and pilots * Managed segmented marketing programs for personal and small business insurance * Utilized a broad scope of marketing initiatives, including ATM ads, direct mail, and ECPR offers * Managed a fast-paced workload and met deadlines by effectively developing processes and using organization and time management skills * Served as the collateral manager ensuring that all marketing materials were up-to-date and compliant, monitored usage, and made recommendations for improvement or obsolescence.