Audrey Catry

Contributed to the visibility and brand awareness of the agency in Brussels and Brabant Wallon through creative and strategic marketing actions. - Created and launched marketing campaigns to generate leads and strengthen client loyalty. - Defined and led an editorial strategy aligned with the company’s marketing and commercial objectives. - Managed and grew social media presence through strategic community management and content direction. - Redefined the visual and editorial line of social media pages to align with brand values and enhance audience engagement. - Designed and produced digital and print materials (flyers, brochures, event visuals, social media assets). - Created and wrote blog content to strengthen brand positioning and digital presence. - Designed internal and external presentations, ensuring consistency across the brand identity. - Created carousels, templates and branded layouts for Instagram, Facebook and newsletters. - Analyzed KPIs, measured ROI, and optimized campaigns to achieve objectives. - Conducted market research and competitor analysis to identify opportunities and trends. - Harmonised visual guidelines and adapted international branding to local markets. - Leveraged AI tools to optimize content creation and workflow efficiency Reported directly to the Belgium Marketing Manager and suggested areas for improvement

- Understood clients’ business objectives and tailored solutions to meet their needs - Trained new team members on platform usage and best practices - Managed and optimized advertising campaigns across platforms - First point of contact for client questions and follow-up - Created performance and results reports for customers and the sales team - Prioritised tasks effi ciently in a fast-paced environment - Created visually structured presentation decks for client reporting. - Ensured clear reporting and communication with clients - Built clear, client-friendly layouts and visuals to explain campaign results. - Collaborated with marketing and product teams to support campaign communication. - Collaborated with Sales & Support teams to resolve issues - Trained new colleagues

Assist the Project Manager in the setup and the daily conduct of their studies. Encode/enter study specific details into the ERP system CEMS Create the project specific documentation. Prepare and review internal requests for Production/ Distribution/Destruction/... Verify stock levels and inform the Project Manager in a timely manner. Track & Trace of shipments and AOR until final delivery. Archiving/filling of operational documents per study.

Creating a brand image from scratch. Photographing products for brochures Accounting: Encoding of invoices in their system. Order manager Processing complaints and returns Contacting suppliers and paying them.

E-commerce communication manager. Creation of content (photoshoot product) for the website. Optimisation of the customer experience on the website (ux) Encoding articles in their database and on the website. Respond to customers and the online community. Creating internal and external contests. Planning of marketing strategies.

Creation of communication plans Creation of presentations on different media Creation of different media such as brochures, flyers, logos, internal events, etc.

Creative and copy writer Realization of 360° campaign Imagining new advertising concepts Creation of displays, creation of logos, design of concept ideas for events.

Specialisation in brand management and communication Competences : Brand identity and brand content Managing an off-line communication plan and writing a briefing The POE and strategic planning Agencies and professions Approaching the different off-line communication tools Brand values Advertising and the media Copy strategy and creation Press relations and events Direct marketing Crisis communication Writing a communication plan Digital strategy E-reputation Search engine optimisation Social media Influence marketing Content marketing E-branding Digitalization of the brand Brand activation Creating a digital marketing plan Business plan Communication/marketing plan Market research Launching new products Strategic and operational marketing