Audrey Liu

Lark is a collaboration and Project Management tool designed to improve team productivity. Managed a mix of accounts from startups, SMEs to large enterprises to help companies be more effective using Lark's work collaboration tools - Chat, Docs, Calendar, Video calls, Emails, OKR, and Project Management. Developed Success plans with key stakeholders to ensure all phases of implementation projects are executed timely. Brainstorm use cases with different departments to ensure potential solutions will be able to help them solve process challenges, and to provide implementation guidance along the customer success journey.

Driving solution adoption through partnering with customers to provide role function-specific best practices on project management through use case discovery, solutioning sessions, and other engagement programs eg. User Council, Smartsheet day, power hour, and new user orientation. Drove expansion and proved value through business impact surveys, advanced webinars, and account maps. Partnered with Smartsheet mobilizers and customer outcome journey strategists to quantify Smartsheet value to put together a compelling business case to client senior leadership.

I collaborate closely with research teams at consulting firms, government agencies, advertising companies, financial institutions, and entrepreneurs to uncover industry insights and trends. I specialized in providing tailored insight that empowered clients to make informed decisions and capitalize on opportunities.

The Financial Times is one of the world’s leading news organizations, recognized internationally for its authority, integrity, and accuracy. It provides a broad range of information, news, and services for the global business community. I am responsible for content licensing and news republishing business within The Financial Times' digital portfolios include videos, podcasts, news, confidential research, markets data, special reports. Working with business across financial services, PR, advertising agencies, corporate, governments, business schools to expand FT’s subscription and syndication business in Asia. Working with marketing lead in APAC to provide feedback on digital acquisition strategy, follow up with marketing campaigns including social media (Facebook, Linkedin), SEO, SEM, direct traffic, display and re-targeting. Promote FT content and ft.com tools. Tailored content from FT.com to audience segments and new sectors to increase engagement.

Championed data-driven sales strategies, providing sales funnel analysis, and presented recommendations, sales strategy at Quarterly Business Reviews to Sales Director.

I worked in the Global Transaction Banking department operation department to onboard new institutional accounts into the internal system and provided feedback to IT teams about data issues to streamline the data on-boarding process.

I focus on two majors: Web Communication and Marketing. Some courses covered including Web Strategy, Web Design, Web Metrics, International Marketing, Consumer Behaviour, Strategic Marketing and Services Marketing.

Throughout the 3-year course, I have built a strong foundation of IT knowledge, focusing on coding, designing databases and understanding IT infrastructure. At the same time, I learnt about the Financial Ecosystem, developed applications using APIs which focus on creating good customer experiences. I have a good understanding on how to manage and analyse the data, and to design and manage business processes and applications.