Aubria Bolin

Strategy & Execution Support site operations by tracking product pipeline deliverablesand while simultaneously driving resolution of site tool improvement and functionality. Create detailed site implementation schedules for each project and validate/communicate out with relevant stakeholders. Coordinate project activities from various business partners including Marketing, Creative, Engineering, QA, and Merchandising. Initiate creation of staging environments, load site content, and leverage site tools to update and push content to websites for campaigns and new product launches. Submit creative requests for site assets. Partner with Brand Design and UX teams on creative testing plans to optimize performance of site assets. Ensure project launch on time and meets initial project requirements. Keep management notified of progress and/or deviation from project schedule (deliverables, milestone dates, resources, etc.). Leads the QA review and final sign-off of site content for campaigns and product launches; documents feedback and manages any required changes. Identifies opportunities for efficiencies in the processes as they relate to website production and proactively suggest and/or develop process and tool improvements (i.e., custom spreadsheets, internal tools, playbook development, recommendations to modify the CMS etc). Assists in leading key meetings owned by Creative Operations. Records feedback, action items and communicates out to business stakeholders for follow-up and completion. Collaborate with business partners to manage production of product content: copy, images, legal and campaign materials.

Strategy & Execution: Merchandising, eCommerce Strategy, Quality Assurance, Digital Branding and Marketing, Strategic Communications, Inventory Management, Role Startup & Development. Pioneered processes, meeting E-Commerce & Marketing deadlines regarding inventory and merchandising for digital and print campaigns for newly developed role. Led team efforts for managing site navigation, product placement, and on-site search functionality. Ensured goals and objectives were met through collaboration and overseeing training, support and overall success. Liaise with the internal E-commerce, Merchandising, Marketing, Production and Design teams as well as website platform engineers to ensure all products are presented properly and accurately on the website. Oversaw project management for successful migration to updated system; ensured completed testing, resolved errors, incorporated testing and quality assurance to ensure proper presentation on staging and production sites. Facilitated the order and customer data transfer to a new website platform using exceptional Excel skills and high attention to detail. Drove an investigation into inventory discrepancies between the website and our internal ERP system; established a procedure to QA, diagnose and solve inventory sync issues going forward. Optimized a program tracking system to ensure that the End of Season Sale campaign milestones were executed in a timely manner, identifying ways to improve workflows and find efficiencies. Advise on website improvements to ensure all features deliver the ultimate customer experience from mobile to desktop.

Strategy & Execution: eCommerce Sales & Transactions, Customer Resolution, Payment Processing Posted daily credit card transactions Researched customer payments and assist to resolve any discrepancies Managed workload and completed assigned duties within given timelines Batched and applied orders to include daily processing of payments Analyzed and processed charge backs for Web Processed customer refunds/exchanges and reviewed account adjustments Created manual credits and invoices as requests were made Worked closely and effectively with the Web team to reconcile customer disputes as they pertained to payment of balances

• Work with internal E-commerce to ensure all products are located and organized for catalog transfer • Upload/update product information to Symphony Manage / Adobe Experience Manager • QA (Quality Assurance) all product and/or category updates and new products to ensure proper presentation on staging and production websites • Recommend merchandising strategies to increase conversion rate, orders and/or upsell/cross-sell products