Aubrey Vassberg

experimentative floral artistry and design — servicing Austin, Texas & beyond.

Traveling elopement, wedding & lifestyle photographer, based out of Austin, Texas. - Offering collections for clients specializing in weddings, elopements, branding and lifestyle portraiture. Aids throughout the entire photoshoot planning process; including all preparation and production. - Vast experience in web design and development, as well as constant engagement with Photoshop, Lightroom, Squarespace and Pixieset photo gallery development. Learn more | aubreyjeanphoto.com

Responsible for creating and implementing local marketing strategies focused on driving sales, building brand awareness, and ensuring successful new store/market launches. Through innovative and authentic field marketing plans, and a deep understanding of the Outdoor Voices customer, I manager connections to OV's local communities, deliver memorable OV experiences, and drive customer acquisition. Holistically oversee Outdoor Voices' Community Events & Activations in our 15 Outdoor Voices markets: Austin, Atlanta, Boston, Chicago, Dallas, Denver, DC, Houston, LA, Minneapolis Nashville, NYC, Philadelphia, San Diego and San Francisco.

- Manage and oversee all ongoing marketing initiatives for existing retail stores and develop processes to ensure events deliver a consistent brand experience across all markets - Manage all go to market strategies and new store opening events, partnerships and activations - Manage relationships and communication with PR and experiential marketing agencies involved in new store openings to ensure they are up-to-speed on brand standards, timelines, goals expectations and KPIs

- Shop Manager and Community Events Lead at Outdoor Voices Flagship location in Austin, Texas. - Team Lead on merchandising + visuals, product knowledge, sustainability, and shop events + partnerships. - Fostered a community of team growth through the handling of all interviewing, hiring, and onboarding of new Brand Reps and Supervisors. - Supported in growing the Outdoor Voices #DoingThings community by building relationships with customers in-shop and in our community, by leading community outreach to local businesses & event planning. Support all OV markets in retail community events, by providing feedback, 1-1 touch bases and sourcing local instructors & partners in each market. Handled all OV Events page activity and helped facilitate monthly events calls, across OV's 11 markets.

- Works closely with our local Field Marketing Manager to develop and execute a local marketing plan inclusive of events, experiences, social media & partnerships. - In charge of utilizing creative development, brand strategy, relationship building and a keen understanding of our city to grow awareness and affinity within our market - specifically through in house programming, local partnerships & events. - Executed some of the highest performing, across all shop markets, for in-shop OV events. - Responsible for creating and implementing weekly events, and marketing strategies that build brand awareness and community involvement. - Photograph all community events and handle our local social accounts.

- Team supervisor for Outdoor Voices' newest location - located on South Congress in Austin, Texas. - Helped open and hire + onboard the new South Congress OV team. - Works directly with the Leadership team to manage our teams' goals and aid in further developmenting plans for fiscal growth. Assists in weekly operations such as inventory counts, scheduling and shop visual merchandising. - Lead on building our South Congress team through the process of interviewing, hiring and Brand Rep onboarding.

Work to connect all customers to the brand and welcome them into the OV community. Assist with styling and product knowledge needs. Drive loyalty by connecting customers with our brand and passion of Doing Things, both in and outside of the shop. - Photographed and aided with in store shop marketing events, creating content and capturing the voice behind Outdoor Voices.

+ Served as a liaison between Outdoor Voices, an Austin-based activewear brand, and Arkansas student life. + Leveraging personal social channels to promote OVU products and marketing initiatives, all in a genuine and engaging form. + Create content and social media marketing material to spread the word about Outdoor Voices and its mission. + Aided in marketing events at the University of Arkansas, including working along side the team overseeing the OV Sample Sale, benefiting Make A Wish foundation.

Savoir-Faire is a locally owned fashion boutique in Fayetteville, Arkansas. + Style models, photograph, and edit new merchandise to curate daily website and social media content (@shopsavoirfaire, 22k+ following). + Shoot and edit seasonal promotional videos to showcase on social platforms. + Coordinate quarterly photo shoots and assist on set styling. + Increase in-store and online sales through digital marketing techniques. + Assist with remerching and visual upkeep of the store.

Worked as a seasonal Au Pair and Language teacher, focused on the development and furthering of the English language among students ages 5-9. • Based in Barcelona, Spain and the surrounding cities for 3 months. • Au Pair, and childcare provider • Worked as an English language development teacher

Summer staff serve the campers in roles which require extreme maturity and non-verbal witness. You are in charge of your duties and expected to execute them with near perfection, while serving others and loving them well. • Head barista, in charge of all coffee production, sales and clean up. • Vast experience for interpersonal relations while serving the campers.