Aubrey Bohn

Lead marketing and communications for one of the fastest-growing global skincare brands, shaping Bubble’s distinct voice to resonate deeply with Gen Z and drive commercial success across global markets.

Lead 360-degree communications and brand engagement strategies, overseeing public relations, influencer programming, social media, and affiliate channels to fuel impressive rapid growth, reinforce leadership positioning, and produce analytically-proven results across revenue, new customer acquisition, and traffic.

- Created and executed integrated communications strategies supporting global consumer launches, marketing campaigns, and corporate initiatives - Led celebrity and influencer program, curating, negotiating, and managing over 200 current partnerships with celebrity talent and digital creators across different channels - Drafted messaging and press materials to secure meaningful stories in top-tier outlets that drive website traction, e-commerce purchases, in-club foot traffic, and brand narrative - Ideated and executed activations/experiences that establish cultural relevancy and drive awareness surrounding brand initiatives - Managed external PR and influencer agencies - Managed and established project workflow and delegation, internal processes, and cross-team coordination - Reported to executive team on strategy success and recommended next steps - Handled ongoing execution of crisis management - Identified thought leadership opportunities for the executive team and draft speeches and talking points to position the brand as an expert in the lifestyle space

Managed PR, events, and influencer marketing strategies to drive North American brand awareness for emerging and established brands, quickly fostering relationships with press in unfamiliar industries to secure impactful coverage

- Supported global brand and retail communications for Sephora, Pantene, Johnson & Johnson, wet n wild, and Lip Smacker - Conceptualized and executed campaign strategies, creative mailers and events to encourage social sharing, secure editorial coverage and promote brand/retail awareness - Drafted all media relations materials and content calendars and handled media outreach - Worked directly with influencers to plan and execute social media campaigns - Tracked and analyzed social media and editorial coverage to determine success of campaign initiatives and next steps - Maintained and organized team calendar of initiatives, press events, speaking engagements, awards submissions and editorial calendars - Managed in-house product inventory and mailings - Managed awards submissions and product donation - Led reporting

- Clients included Pantene, wet n wild beauty, Lip Smacker, and Johnson & Johnson - Drafted pitching calendars and respective pitches surrounding client product launches and evergreen needs - Tracked media coverage and created recap reports to document the agency’s results - Managed in-house inventory and organized creative media mailings - Built and managed budgets to creatively and successfully drive client messaging