Atul Joshi

Designation - Deputy General Manager – Leading Product Management and Product Marketing Key Achievements • Spearheaded the launch of the new Laser Printer series – TVS Electronics’ first foray into consumer products – with a target revenue of ₹40 Cr. • Introduced POS printers and barcode solutions, driving 22% growth and capturing 35% market share in India. • Revitalized legacy categories (printers, scanners, keyboards) with refreshed GTM and positioning, boosting channel sell-through and dealer engagement; delivered 12% growth. • Expanded company TAM from ₹2,000 Cr to ₹3,600 Cr by launching 48 new SKUs across printing and AIDC categories; this opened larger market opportunities and allowed us to tap into additional revenue streams. • Set up a structured product marketing framework with ICPs and buyer personas, enabling sharper sales conversations and improving win rates — a first for the organization. • Rolled out GTM strategy for emerging categories such as Track & Trace and AIDC devices, generating ₹40 Cr revenue within the first six months of launch. • Developed comprehensive sales enablement kits (battlecards, decks, case studies, demos), accelerating enterprise deal conversions and RFP wins. • Optimized pricing and bundling across the hardware portfolio, ensuring competitiveness in tenders while protecting margins. • Leading and mentoring a team of eight Product Managers to drive portfolio growth and execution. Core Responsibilities • Define product positioning, messaging, and narratives across the portfolio. • Drive market and competitive intelligence to uncover new growth opportunities. • Lead end-to-end product launches with integrated GTM planning across B2B channels, enterprise accounts, and e-commerce. • Equip sales teams and channel partners with the right tools, training, and content to ensure consistent market execution. • Manage pricing strategy and promotional levers in line with enterprise procurement cycles.

• Led ACT Fibernet's first-ever national TV campaign — achieved 15% surge in brand recall and won the CEO Award two consecutive years (2021–22 and 2022–23). • Brokered and executed ACT's first strategic partnership with Netflix, resulting in a 35% increase in monthly enrolments and 10% rise in customer inquiries — one of the highest-impact growth initiatives in the company's history. • Boosted unaided brand awareness by 6 points in challenger markets while maintaining #1 Top of Mind Awareness in leadership markets. • Launched 30+ integrated campaigns across TV, digital, ATL, BTL, and PR — reducing Cost per Lead by 30% and Cost per Acquisition by 26%. • Generated 300M+ impressions annually through partnerships with Netflix, Bengaluru FC, and gaming platforms — building brand equity beyond traditional telco positioning. • Secured 300+ media coverages through a structured PR strategy, establishing ACT Fibernet as a thought leader in digital connectivity.

• Led the national-level Santoor campaign that delivered the brand's highest single-quarter sales growth, driven by a redesigned BTL and retailer scheme strategy. • Launched Wipro's largest-ever retailer incentive program, generating the highest secondary sales recorded in a single quarter for the brand. • Set new benchmarks for in-store promotions and brand activation, materially lifting visibility and customer engagement across the channel. • Designed and executed national and regional ATL/BTL campaigns — including OOH, roadshows, and in-store branding — to drive product visibility at scale. • Built region-wide sales promotion schemes tailored to channel needs, and ran the retailer loyalty program that improved partner retention.

• Delivered double-digit YoY growth across the entire product line by driving innovation in partnership with R&D, sales, and supply chain teams. • Led the launch of Wipro's highest-selling induction cooktops on Amazon and Flipkart, setting a new benchmark for the brand's digital sales performance. • Introduced a new range of electric iron models, expanding Wipro's consumer electronics portfolio and opening a new growth category. • Owned the annual brand plan and led cross-functional teams across R&D, production, and sales for new product development and launches. • Translated consumer insights into product specification and positioning strategy across multiple geographies.

Core committee member of Marketing Club Treasurer for Sports club

Project: To determine market size and devise an entry strategy for new ready mix products in the Philippines • Used alternative approach of secondary and primary data collection to arrive at precise market size. • Interviewed all big players and key medium and small players in construction industry in Philippines to get usage behavior for dependent data.

Larsen & Toubro Limited, Mumbai, India Switchgear design and development center (Electrical Business Group) • Product Development: New range of MCCB (Low Voltage Circuit Breakers) • Worked and coordinated with research and development, manufacturing, engineering, sales, supply chain management teams to devise a set of product features and detailed specification for the new range. • Synthesized recent sales and market information; to establish buying pattern, recent trends in different segments, causes and effects of new regulations in the Indian market • Synthesized statistical and definitive specification information of competitive products for benchmarking and developed insights for product positioning and marketing mix • Provided primary and secondary research for feature and specification finalization o Primary research: Conducted the Voice of customer in Indian Market o Secondary research: Coordinated and conducted voice of customer through an agency in Europe, North America and South America • Studied holistic value chain, buying behavior, specific requirements, pain points, expectations of each segment in Indian market by visiting personally. (Achieved target of 60 days in field in one year for two consecutive years) • Devised a Business case based on Blue Ocean Strategies for new product. • Coproduced and managed annual budget of an entire project. Provided budget management for each sub teams and reported the same to higher management and accounts

GRADUATE ENGINEER TRAINEE, PROCESS TECHNOLOGY, ASSEMBLY PLANT • Worked on establishing and stabilizing assembly line of TATA Indigo Manza. • Improved one shot OK rate by 5% on FIAT Punto’s Assembly line. • Worked on One point lessons for mistake reduction.