Atul Dubey

Dy. Director Admissions & Marketing @ Amity University Mumbai

About

A seasoned Educational Marketing Professional with 14+ Years of Experience of planning & executing campaigns , Team Management ,Channel Development for sourcing students across Universities , Business Schools & Management Entrance Test prep Institutions.

Country

India

City

Navi Mumbai

Industry

Higher Education

Skill

Admissions, Statistical Data Analysis, Marketing Campaign Management, Competitive Analysis, Reputation Management, Employee Training, Marketing, Business Process Improvement, Customer Service, Branding, Management Information Systems (MIS), Career Counseling, Marketing Strategy, Digital Marketing, Business Strategy, Business Development, Team Management, Customer Relationship Management (CRM), Public Speaking, Screening

Experience

Dy. Director Admissions & Marketing

Amity University Mumbai

2025-3 - Present · 1 yr 7 mos

Mumbai, Maharashtra, India

-Planning and executing integrated online and offline campaigns for lead generation. -Screening applications based on eligibility criteria. -Creating and analyzing reports on leads, applicants, and admitted students for data-driven decision-making. -Managing a team of counselors across admissions and marketing functions. -Counseling students and ensuring the counseling team adheres to quality standards. -Coordinating with Digital Marketing, Registrar’s Office, and IT teams for seamless operations. -Maintaining effective collaboration with the Academics and Examination teams. -Keeping records up-to-date for consistent follow-up with leads and applicants. -Planning and managing budgets for annual marketing, branding, and admissions activities. -Overseeing team performance and ensuring alignment with organizational goals. -Organizing and conducting entrance tests for Ph.D. and M.Phil. programs.

Head Admissions & Executive Education

Institute of Management Technology, Nagpur

2022-9 - 2025-3 · 2 yrs 7 mos

Nagpur, Maharashtra, India

. Responsible for outreach activities of IMT-Nagpur ,one of the premium B School brands in the country. . Planning & Executing various campaigns online & offline to establish connect with quality B School aspirants. . Generating various reports of Leads /Applicants/ Admitted for multidimensional analysis. . Vendor Management. . Nurture & grow premimum clients from Govt. / Public / Private sectors for Management Development Programs and Consultancy projects. . Team Management. . Co-ordination with various stake holders for seamless coordination and overall growth and quality Management.

Dy. Director Admissions & Marketing

Amity University Mumbai

2019-5 - 2022-8 · 3 yrs 4 mos

Navi Mumbai, Maharashtra, India

. Planning & Executing various campaigns online & offline for Leads generation. . Screening Applications with regards to eligibility criteria and generating offers. . Generating various reports of Leads /Applicants/ Admitted for multidimensional analysis. . Handling team of counselors for various cross functions related to Admissions and Marketing. . Counseling of students and making sure Team is at par with counseling standars. . Coordinating with Digital Team ,Registrar Office ,IT Team. . Maintaining seamless coordination with Academics Team ,Examination Team. . Maintaining updated records with regards to connect with Leads / Applications. . Planning Budgets for Annual Marketing/Brnading & Admissions Plan. . Team Management. . Conducting Entrance Tests for Ph.D. , M.Phil. . Planning Budgets for Annual Marketing & Admissions Plan.