Atte Miettinen

• Consulting technology and telecoms start-up's regarding strategy (e.g. business plans, go-to-market strategies, exit strategies, etc.), marketing (e.g. value proposition definition, media and analyst strategies, etc.) and business development (partnerships, joint ventures, etc.). • Motivational speaking at schools, universities and companies across Europe and Middle East combining experiences from expeditions to e.g. Mount Everest to address various topics. • Speaking clients include Accenture, Capgemini, Daman, Danone, Dimension Data, Dubizzle, Emirates Steel, F-Secure, HP, McKinsey & Co., PwC and Visa.

• Climbed the highest mountains of every continent (including Mount Everest), known as the Seven Summits, as the first person from Finland and one of just 100 people globally that have undisputedly achieved the same. • Managed a successful media campaign, which produced +130 media appearances (print, online, radio and TV) over a ten month period (11/2011-08/2012). • Leveraged media coverage and interest towards for project to raise attention to various philanthropic causes. • Project recognised as Outdoor Achievement of the Year 2012 in Finland.

Group CEO of a new type of infrastructure, solutions and services provider to Machine-2-Machine (M2M) / Internet-of-Things (IoT) service providers, Mobile Virtual Network Operators (MVNO), Carriers / Mobile Network Operators (MNO) and other companies looking for access to carrier / MNO assets and capabilities (e.g. IMSI in the US or mobile core network as-a-service) to bring the next generation of innovations to the mobile market. Unique proposition created by a combination of regulatory (e.g. full MNO with spectrum in the US), technical / infrastructure (e.g. full state-of-the-art Ericsson 3G/4G network in the US) and commercial (e.g. RAN-only wholesale agreements with MNOs) assets combined with a team with expertise and experience from +150 MVNO launches across both developed and emerging markets.

• Driving go-to-market (GTM) strategy as part of the Executive Committee for a disruptive SaaS proposition in the packaging, pricing and selling of mobile data. • Proposition recognized by industry analyst Frost & Sullivan with the New Product Innovation Leadership Award in 2014. • Defining and managing direct and indirect marketing programs to create awareness, build credibility and generate demand as well as leading strategic mobile operator group engagements and partnerships. • Driving global business development and managing partnerships with app developers, OTT service providers, device OEMs and other relevant mobile data ecosystem members. • Ownership of company's big data and analytics strategy and monetisation as well as building and management of a global Growth Operations team. • Company acquired by Facebook in June 2014.

• Consulting project to manage MVNO license acquisition project in Saudi Arabia, including coordination and management of internal resources across multiple countries, consortium partners and external consultants. • Responsibilities included development of a go-to-market plan, business case, identification of funding requirements, supporting wholesale negotiations with potential partners and preparation of the formal license application document • Virgin Mobile confirmed as one of the three MVNO licensees in June 2013.

• Responsible for group marketing and business development for a US$250m pan-African wireless broadband business majority owned by Reliance Anil Dhirubhai Ambani Group. • Defined group go-to-market strategy, identified and negotiated joint ventures in 25 markets, developed OpCo business plans and go-to-market strategies, managed due diligence in 15 markets, developed group marketing and communications tools and evaluated strategic projects.

• Led strategy and business development for start-up of the first Mobile Virtual Network Operator (MVNO) in the Middle East & North Africa (MENA) region. • Developed corporate marketing tools, identified and negotiated joint ventures across 20 target countries and secured the MENA region’s first MVNO license in Jordan. • The company merged with Virgin Mobile in June 2012.

• Managed integration of End2End into MACH Group, following acquisition of End2End. • Implemented new organizational structure based on MACH Group and outsourced software development to India, which resulted in annual cost savings of US$2 million. • Managed P&L and had direct responsibility for a team of +70 people in three countries.

• Restructured the commercial organization, standardized service offering and redefined both business model / pricing as well as compensation model for sales team. • Established channel partnerships with Motorola and Nokia, which led to expansion of business into North and South America. • Integrated all digital content sourcing, aggregation and management activities into a single organization and turned the function from a cost center into a revenue driver. • Managed P&L and had direct responsibility for a team of 20 people in three countries.

• Established End2End as a recognised industry thought leader while customer base grew to +50 mobile operators across 25 countries on five continents. • Defined company value proposition, positioning and branding, led creation of marketing and sales tools (including P&S documentation, case studies, press releases), acted as spokesperson for the company (+50 major tradeshow presentations in +20 countries as well as dozens of press and analysts interviews). • Personally acquired and managed several strategic accounts including Microsoft, Nokia, Sony and Vodafone, which became the most significant revenue generators for the company. • Identified and evaluated M&A targets and participated in due diligence of two successful acquisitions.

• Part of senior management team for a high profile managed service / outsourced solution provider for mobile data services with US$120m in combined equity and debt funding. • Established product management / product marketing, including defining startegy for developing own IP, negotiated partnerships and commercial contracts, managed development of P&S propositions both in-house and with partners, including the world’s first mobile music streaming service with Sony, which became the company’s most important revenue generator at the time.

• Co-founded a mobile software developer program, which was expanded from Finland into 14 countries globally and became a cornerstone of HP’s strategy in mobile data. • Established +100 partnerships with software vendors, consulted +25 operators, built a network of +50 venture capital companies and represented HP in +100 press and analyst interviews. • Nominated for the GSM Association’s Chairman’s Award in 2001 as a key contributor to the development of the mobile data services industry.

London Business School is ranked among the top MBA programs in the world (e.g. #4 in 2013 by Forbes).