Atiqah Adli

• Lead and execute 360° marketing campaigns (online & offline) across SCG, SCW, and multiple business divisions to drive brand awareness and sales. • Develop and implement strategic marketing plans aligned with business goals. • Manage campaign rollouts, including digital activations, platform initiatives and physical events. • Collaborate with internal teams and external partners (agencies, suppliers, KOLs) to ensure smooth execution. • Oversee content creation for social media, ads and brand touchpoints. • Handle end-to-end KOL management and influencer campaigns to boost engagement and reach. • Plan and optimize paid ads via Meta Ads Manager, focusing on traffic, leads, conversions and ROI. • Monitor campaign performance, analyze data and provide actionable insights. • Manage marketing budgets and ensure cost-effectiveness. • Conduct market research and competitor analysis to support marketing strategies. • Coordinate with cross-functional teams to align marketing with business priorities. • Build strong media, stakeholder and partner relationships. • Mentor and guide junior marketing team members, supporting their growth and development. • Support the Marketing Manager in team development, training, and leadership.

Project : Machines Hi-Education Roving Truck Roadshow Event in Universities • To assist and support Marketing Manager to plan, implement and manage the company’s two major brand ; Machines & Box Of Bricks • Develop holistics marketing strategies and messages that are aligned with the principals brand, marketing and sales direction. • Plan, coordinate and execute 360 marketing plans (multi channel online & offline media) • Liase and work with internal teams to ensure timely updates on all internal channels plus external live communications i.e new product launches, consumer promotions, etc. • Brief and liase with external agencies to run events, advertisements, create key visuals. • Provide support in all corporate and partner events. • Assist with content marketing, social media marketing and digital strategy across paid and owned assets.

Portfolio: Beauty, Kids & Modest Wear • Managing day to day onsite operations primarily for Malaysia venture. • Plan & lead the execution of marketing campaigns for brand & seller vouchers including process development. • Conceptualize and execute weekly onsite campaigns based on major events, trends/themes, seasonality, merchandise mix. • Grow segment & category sales performance in NMV by running competitive researches and collaborating with respective stakeholders. • Co-lead special campaigns/static page with different teams during mega-events, eg. Beauty Fest, ZALORAYA. • Project Co-lead for ZALORAYA big event 2022. • Collaborate and coordinate across multiple teams and departments. Ensure smooth and timely execution of campaigns.

• Oversees the production of all marketing materials including printed documents media advertising spots and social media accounts. • Designing marketing materials such as poster, templates, certificate, as well as 3D design. • Regularly interact with marketing managers to receive informations and updates about marketing campaign and progress and results. • Preparing a monthly, weekly and daily report to manager about the ongoing and upcoming campaign also marketing activities to ensure all the activities run as per schedule. • Evaluates marketing reports and data compile by marketing staff members. • Monitor competitors activity and brainstorms potential improvements or changes in marketing strategy, products and services. • Provide creative ideas for content marketing and update website. • Developing concepts, graphics and layout for social media posting. • Managed social media accounts and created social media for daily postings.

• In charge of Trade Marketing and Merchandising departments • PO & PR tracking, monitoring and communication to supplier. • Code creation and reporting of Make-up assets. • Working on Asset Tagging project for all stores around Malaysia. • Handling all emails enquiries from suppliers. • Create database follow up & tracking- to ensure correct monitoring of all new doors, installs & refit. • Participate in few meetings with Trade Marketing and Merchandising team.

1. Top Achiever in internship course, GPA: 4.00 2. Bachelor in Business Management: • 2nd Year Dean List Award, GPA: 3.63 • 3rd Year Dean List Award, GPA: 3.50 • 3rd Place in Unisel’s Treasure Hunt Games

• Dean’s List Award for 5 semesters in Diploma Beauty & Health, Geomatika University College. • Participated in the Makeup & Hair show for the final semester project