Atif Abbasi

Develop and execute all Trade Marketing strategies and tactics aiming at driving incremental business and flattening out seasonality impacts on sales Execution of annual merchandising plan permanent on store/in store branding and merchandising like shop fascia’s/Canopies/availability signs/ window graphics/counter branding etc. - creating touch point for the brand. Develop, coordinate, and enforce systems, policies, procedures, and productivity standards. Identify trends and insights, and optimize budget and performance based on the insights Visibility tax management, coordination with contractors of different TMAs & tax vendor Managing retailer and franchise conventions through vendor To support & coordinate with sales/Marketing team for required giveaways & brand visibility (if required) for special events/Mela/Ur Out of home visibility through wall Chalking and identification/development of low cost and quality branding opportunities. Audit of all Trade Marketing items, Giveaways, Fascia, Wall Chaking, Branding etc. Arrangement of budgets/POS and other support material for the smooth execution of the sales promotion activities. Ensure quality and timely execution of all trade marketing activities.

Improved operational efficiency through automation & Digital transformation Audit of all Trade Marketing items, Giveaways, Fascia, Wall Chalking, Branding etc. Preparing monthly & quarterly analysis to management and reporting Trade Marketing performance Daily tracking and analysis of trade marketing activities and vendor performance Monthly Opex Accruals and budget monitoring Trade Marketing Opex Performance analysis for top management Promo Analysis (Pre-Launch and Post-Launch) of all BTLs campaigns

Profitability analysis of nationwide CSCs and reporting performance of each CSC Setting monthly targets of FCA/Loading/Handsets/MBB/VAS etc. for CSCs and their performance evaluation Launched Zong branded mobile (Digit 1, Z1 & Z2) to increase smartphone penetration Setting Handset targets for nationwide franchises and their performance evaluation Formed strategic partnerships with all major device manufacturers in Pakistan including co-launches and co-branding initiatives to increase the smartphone penetration in Pakistan New product development in the form of handsets and their respective value proposition (bundle creation, marketing plans, sales planning, rollout, channel enablement, campaigns and incentives War room weekly presentations on CSCs and CSRs performance Plan, Initiate , Monitor and Close Renovation & Construction Projects of Zong CSCs across Pakistan.

Identify untapped areas and guide teams to increase retail penetration. Prepared and submitted sales forecast for Internet SIM, MBB and Handset on Daily/weekly/monthly basis for effective sales planning. Plan with Regional Sales Heads for localized sales promos in areas of low sales performance and low network utilization. Devising retail expansion targets for sales teams in accordance with company objectives. Management of MBB loading Pre and Post analyis of MBB prmotion (Flash Sales) Owner of the P&L of both small screen & mobile broadband range of devices portfoli

Launching of new handsets models i.e. iPhone, Sony and Nokia in Pakistan market Successfully launched Apple iPhone 6 and 6 Plus and iPads in Pakistan. Generating new business by leveraging existing relationships, prospecting, conducting market analysis and launching campaigns. Maximizing sales performance through delivering an exceptional customer experience, people management and cost control. Developing and maintaining efficient & effective reporting systems for tracking prospects from initial inquiry through to close. Identifying and developing sustainable relationships with key accounts at both strategic and tactical level. Driving and managing the entire sales process – targeting to top prospects, identifying client solutions, negotiating and closing. Monitoring & reporting on standards & performance targets Taking type approval from Pakistan Telecom Authorities. Overcame competitors by increasing competitive knowledge, market intelligence and sales skills experience of executing a successful website sales campaign

Launching of New Mobile models, promotions and advertising Generating new business both in face-to-face meetings and over the phone. Writing up concise, value-based sales proposals. Replying to all customer enquiries in a timely and accurate manner. Writing up sales reports, activity reports and revenue forecasts. Completing all documentation and administrative records, fully and accurately. Developing and maintaining a database of all contacts. Arranging & chairing weekly team meetings, focusing on targets & achievements Ranked top sales representative in the region for 3 consecutive quarters. Increased territory sales by 40% and exceeded quotas by building promotional opportunities. Performed comprehensive analysis and identified new business strategy to drive revenue growth